I will translate narrative into brand identity

J
joaomprado
J
joaomprado
Joao Prado

About this gig

A complete brand identity system built for founders and brand leads who need more than a logo they need a scalable visual language. Deliverables include: primary and secondary logo suite, color palette, typography system, brand guidelines document, and usage examples across key touchpoints. Built on a strategy-first process that ensures every visual decision supports your positioning. Ideal for luxury, premium, lifestyle, and high-growth brands ready to invest in a professional identity that scales.


️1. Starter Strategy & Brand Identity

Define your brand with clear positioning, communication strategy, and a cohesive visual identity (logo, typography, guidelines) built for real-world application.


‍2. Standard Brand Identity + Landing Page

Everything in Starter, plus a responsive, conversion-focused landing page designed to reflect your brand and engage your audience.


3. Advanced Brand Identity + Full Website

Complete brand system + a fully designed and developed website (up to 10 pages), ready-to-use and built for scalability & performance.


Delivery style preference

Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.

Get to know Joao Prado

Joao Prado

Creative Director

  • FromBrazil
  • Member sinceJul 2026
  • Avg. response time1 hour
  • Languages

    English, Portuguese, Spanish
I'm João Prado, a Creative Director with 10+ years of experience helping premium brands translate strategy into distinctive identities. I build narrative-driven brand systems that strengthen positioning through brand strategy, visual identity, creative direction, packaging, and Framer websites. My work has been featured by The Dieline and Packaging of the World, and we've partnered with founders and brands across 4 continents to create brands that are memorable, cohesive, and built to grow.

My Portfolio