Strategic Leadership & Ownership

Own and evolve Fiverr’s global social media strategy, aligned with business, brand, and B2B growth objectives
Define clear KPIs tied to brand health, engagement quality, and business impact—not just vanity metrics
Ensure platform-specific strategies that reflect deep understanding of how each channel operates (LinkedIn, Instagram, TikTok, X, YouTube, emerging platforms)

Brand Reputation & Social Intelligence

Continuously monitor and assess Fiverr’s brand perception across social platforms and communities
Identify trends, risks, and opportunities in real time; proactively surface insights to senior leadership
Build structured reporting that highlights what matters: sentiment shifts, narrative trends, competitive positioning, and key conversation drivers
Partner cross-functionally (PR, Comms, Customer Experience, Product, etc.) to escalate and address reputation-related insights

Content & Campaign Strategy

Lead the development of high-impact, insight-driven content strategies across channels
Ensure all campaigns are rooted in clear strategic thinking—not just trends or creative instincts
Balance always-on content with high-impact, business-driven campaigns
Translate cultural and platform trends into relevant, brand-appropriate opportunities

Team Leadership & Cross-Functional Influence

Lead, mentor, and develop a high-performing social media team with clear accountability and growth paths
Drive strong collaboration across Marketing, Brand, Media, PR, and Regional teams
Manage up effectively—communicating strategy, results, and risks with clarity and confidence to senior leadership
Set a high bar for execution, ownership, and strategic thinking within the team

Paid Media & Channel Expertise

Partner closely with Media teams to align organic and paid social strategies
Understand paid media fundamentals (targeting, optimization, creative testing) and how they integrate with organic efforts
Ensure social plays a clear role within the broader marketing funnel

AI & Operational Excellence

Leverage AI tools and workflows to scale content creation, social listening, reporting, and community management
Identify and implement automation opportunities to improve efficiency and insight generation
Stay current on emerging AI capabilities within social platforms and marketing tools, applying them in practical, business-driven ways

Reporting & Insights

Establish consistent, proactive reporting frameworks (weekly/monthly/quarterly)
Move beyond reporting metrics to delivering insights and actionable recommendations
Ensure strong planning, prioritization, and execution across multiple initiatives

Explore open Sales roles