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Fiverr Pro
English
$
USD
I will create social media ad copy sets for you to split test
Copywriter, Content Writer, Ghostwriter, AI Database Reactivation
Professional copywriter, content writer, scriptwriter, and ghostwriter. I practice time-tested techniques and formulas to raise buying temperature and close sales using nothing but the written word.
Vetted by Fiverr Pro
Paul was selected by the Fiverr Pro team for their expertise.
Vetted for
Ad Copy
Articles & Blog Posts
Email Copy
Press Releases
Resume Writing
Sales Copy
Scriptwriting
Website Content
Writing Advice
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About this Gig
Vetted Pro
Ads with my copy are currently producing >200x ROAS.
One and done" is not done when it comes to social media ads.
The messaging you think is a slam dunk could easily flop. It happens all the time.
Meanwhile, the hook that you thought was a complete dud could end up connecting like lightning into the DeLorean.
I can't count the number of times I've looked at split-test results and said, "That's the one people clicked on?!"
Bottom line - you need to test multiple messages. Only then can you get the cost-per-lead low enough to start snatching market share from your competitors.
My ad copy sets include ten hooks and ten headlines each, formatted for Facebook Ads Manager.
I recommend my top gig package, which includes 30 hooks, 3 sets of body copy, and 30 headlines. Then you can really start mixing and matching to optimize your ad performance.
My hooks follow the formula of Great Leads by by Michael Masterson and John Forde. The goal is to target the hook to the "temperature" of the traffic, divided into six categories:
- Most Aware
- Product Aware
- Solution Aware
- Problem Aware
- Pain Aware
- Completely Unaware
What's next? Send me a message and let's set up a quick Zoom call!
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Language:
English
Advertising medium:
Social media
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
My Portfolio
FAQ
Why do I need to split test my ads?
Without split tests, you're just guessing what message will connect with your audience. Even if you're making sales, you might not be getting the margins you COULD be getting with messaging that has been tested and optimized. Split tests help you maximize your "return on ad spend" (ROAS).
What ad platforms do you write for?
My copy is usually optimized for Facebook Ads Manager, which gives you access to Facebook, Instagram, and WhatsApp ads. You can also easily repurpose the copy for other platforms. If you need ads for a different platform, feel free to ask.
How do I split-test the ad copy?
Facebook Ads Manager lets you run multiple ads at a time within one ad set under your campaign. After a few days, you can see which versions of the ad were the top performers.
Any other tips on running split tests?
Start with the hooks. Run all 10 hooks with the same body copy, headline, and ad creative (if any). After a few days, check the click-through rate (CTR). Consider any CTR of 2% or higher a "winner" and move on to test those hooks with different body copy, headlines, and ad creative.
What is "traffic temperature," and why is it important for ad copy?
Traffic temperature refers to how aware your prospect is of their problem, the availble solutions, and your company. The temperature of traffic dictates what style of hook is most likely to stop their scroll and get their attention.
What are the different temperatures of traffic?
1. Most Aware (just needs CTA) 2. Product Aware (knows you, needs conivincing) 3. Solution Aware (knows the solution, doesn't know you) 4. Problem Aware (knows the problem, doesn't know the solution) 5. Pain Aware (knows something is missing but doesn't know what) 6. Unaware (no pain point ... yet)
How do I know what temperature of traffic to target?
We can strategize by message or over a Zoom call. One of the reasons to run split tests is to target different traffic temperatures and see which one produces the best results.
Do you offer images for ad creative, or just the copy?
I can supply stock or AI images for an extra fee. Let me know if you want images for your ads and we can discuss it.
Do you offer videos for ad creative as well?
I don't do video production, but I do write video ad scripts using the Harmon Brothers method of scriptwriting. Check out my other gigs to find that one, and feel free to bring it up in our discussion.
Do you use AI to write your ad copy?
Sometimes. AI writing doesn't undermine paid ad results like it undermines SEO. I NEVER use AI to write the hooks. That's too important. If I use AI for any of the copy, I meticulously QC and edit it so it passes the human test. If you need AI-free copy, please do bring that up.
