I will develop a marketing strategy premium

A marketing strategy is the roadmap that connects your brand positioning, audience, and goals to concrete actions. Without one, marketing efforts become disconnected and reactive instead of purposeful and effective.

I've worked across 51+ industries, including B2B and B2C, fintech, wellness, beauty, real estate, hospitality, and more. My approach adapts to your sector while staying grounded in market research and brand strategy.

This GIG focuses on strategy and planning, not hands-on execution. You'll receive a clear, actionable roadmap that you or your team can implement, or that I can help execute through other GIGs.

No strategy guarantees immediate results. This plan gives you clarity and direction to make confident decisions, but results depend on execution, market conditions, and consistency over time.

It aligns your messaging, channels, and offers with your audience and goals, reducing wasted effort and guesswork. With 3,100+ projects delivered, I focus on strategies built for real, sustainable growth.

You'll receive a structured, professional document outlining your marketing strategy, including positioning, target audience, channels, and a go-to-market roadmap, ready to guide your team.

It's built on real market research and 9+ years of experience, not templates or assumptions. Every recommendation connects directly to your brand strategy, audience, and business goals.

Decisions based on data reduce risk and increase the chances of success. A data-driven strategy ensures your marketing budget and efforts go toward what actually resonates with your audience.

Implementation support can be discussed as an add-on or through other GIGs, such as social media management, content creation, or web design, depending on what your plan requires.

I'm Mary Arbeláez, a Brand Strategy and Creative Director expert with 9+ years of experience. Together with José Toro, I lead Any Brand Place, a strategy studio focused on market research, brand strategy, and growth.