I will create your brand strategy for your business

J
jormaryarbelaez
J
jormaryarbelaez
Mary Arbelaez

Vetted Pro

Top Rated

4.9
4.9
Among my clients  

Gig Summary

What people loved about this freelancer

Vetted by Fiverr Pro

Mary Arbelaez was selected by the Fiverr Pro team for their expertise.

About this gig

Brand strategy is the step most founders skip, and it shows: the message changes every month and the brand sounds different on every channel. If your brand looks fine but says nothing clear, I help you build the foundation.


I'm Mary, the Brand Strategy and Marketing Strategist behind Any Brand Place, a strategy studio with 9+ years of experience. I translate your market, your competitors and what makes you unique into one clear framework for your brand: who you are, how you speak, how you look and what to focus on first. No secrets, just critical thinking applied to your brand.


What's included:

  • Brand strategy and brand voice and tone.
  • Brand mission, vision and values.
  • Target audience summary.
  • Competitor analysis and differentiation.
  • Brand narrative and positioning.
  • Strategic messaging framework.
  • Slogans, taglines and brand archetype.
  • Typography and color palette.
  • Mood board and creative direction.
  • SWOT and strategic roadmap.


Ready to share with your designer, team or investors. 125+ brand strategies delivered for brands in the US, UK, Canada and Europe.


Tell me where you want to take your brand. I'll share a past strategy and the package that gets you there.

Get to know Mary Arbelaez

Mary Arbelaez

Vetted Pro

Brand Strategy and Digital Marketing Strategy

4.9(1,856)

Top Rated

Mary Arbelaez is part of the Fiverr Pro catalog and has been hand-picked by a dedicated Fiverr Pro team for their skills and expertise.

Vetted for

  • Marketing Strategy

  • FromVenezuela
  • Member sinceJun 2018
  • Avg. response time2 hours
  • Last deliveryabout 2 hours
  • Languages

    English, Spanish
I'm Mary, a Brand Strategist, Creative Director and Digital Marketing Strategist with 9+ years of experience, 7 leading Any Brand Place. Founders come to me when they have too much information and need a decision: is there a market, who is my buyer, how should my brand speak and look, what do I do first. I research, interpret and give you a clear plan with priorities, what to focus on and what to avoid. 3,100+ projects delivered, including 730+ market analyses and 125+ brand strategies for product, B2B and service brands in the US, UK, Canada and Europe.
Among my clients  
  • Klygo

    Klygo

    Animal Protection Organization

  • SOVATS

    SOVATS

    Jewelry Manufacturing & Design

  • Miriam Pascual

    Miriam Pascual

    Mental Health Care

My Portfolio

Reviews

127 reviews for this Gig
4.9

(119)
(6)
(1)
(1)
(0)
Rating Breakdown
  • Seller communication level
    5
  • Quality of delivery
    4.9
  • Value of delivery
    4.9
Sort By
Most relevant
  • H

    haileygarrison

    US

    United States

    5

    I cannot recommend Mary enough. She exceeded expectations on this project, both in the quality of the work and the amount of thought and care she put into it. Our founding group consists of scientists and lawyers who were absolutely humbled when we started looking into marketing strategies, as we...

    $400-$600

    Price

    8 days

    Duration

    Helpful?
    Yes
    No
  • L

    liljacode

    IS

    Iceland

    5

    I am thrilled with the result of Mary's analysis for my order, it is exceptional, very much so detailed, in-depth, thorough. One can recognise she has a lot of experience and is extremely proficient in the field, she also delivered the order way earlier before the agreed deadline. I cannot recommend...

    $400-$600

    Price

    3 weeks

    Duration

    Helpful?
    Yes
    No
  • M

    meliazi

    US

    United States

    5

    Working with Mary has been a very smooth process. She responds to messages extremely quickly and is efficient in her communication. As new business owners with lots of questions and need for direction, this research and detail is so valuable!

    $400-$600

    Price

    2 weeks

    Duration

    Helpful?
    Yes
    No
  • C

    connectionx

    US

    United States

    Ongoing collaboration
    5

    Mary is outstanding at what she does and its always great working with her. She always exceeds our expectations and is always there to provide advice as well. We are continuing to work with her long term as this is the best. Thanks Mary

    $100-$200

    Price

    8 days

    Duration

    Helpful?
    Yes
    No
  • A

    aeris_s

    5

    Great experience! Very professional, proactive, and quick to deliver. Excellent communication throughout the project. Highly recommended!

    $200-$400

    Price

    11 days

    Duration

    Helpful?
    Yes
    No
Reviews

127 reviews for this Gig
4.9

(119)
(6)
(1)
(1)
(0)
Rating Breakdown
  • Seller communication level
    5
  • Quality of delivery
    4.9
  • Value of delivery
    4.9
Sort By
Most relevant
  • H

    haileygarrison

    US

    United States

    5

    I cannot recommend Mary enough. She exceeded expectations on this project, both in the quality of the work and the amount of thought and care she put into it. Our founding group consists of scientists and lawyers who were absolutely humbled when we started looking into marketing strategies, as we...

    $400-$600

    Price

    8 days

    Duration

    Helpful?
    Yes
    No
  • L

    liljacode

    IS

    Iceland

    5

    I am thrilled with the result of Mary's analysis for my order, it is exceptional, very much so detailed, in-depth, thorough. One can recognise she has a lot of experience and is extremely proficient in the field, she also delivered the order way earlier before the agreed deadline. I cannot recommend...

    $400-$600

    Price

    3 weeks

    Duration

    Helpful?
    Yes
    No
  • M

    meliazi

    US

    United States

    5

    Working with Mary has been a very smooth process. She responds to messages extremely quickly and is efficient in her communication. As new business owners with lots of questions and need for direction, this research and detail is so valuable!

    $400-$600

    Price

    2 weeks

    Duration

    Helpful?
    Yes
    No
  • C

    connectionx

    US

    United States

    Ongoing collaboration
    5

    Mary is outstanding at what she does and its always great working with her. She always exceeds our expectations and is always there to provide advice as well. We are continuing to work with her long term as this is the best. Thanks Mary

    $100-$200

    Price

    8 days

    Duration

    Helpful?
    Yes
    No
  • A

    aeris_s

    5

    Great experience! Very professional, proactive, and quick to deliver. Excellent communication throughout the project. Highly recommended!

    $200-$400

    Price

    11 days

    Duration

    Helpful?
    Yes
    No