I will create your brand strategy for your business


Vetted Pro
Top Rated
Gig Summary
What people loved about this freelancer
haileygarrison

United States
I cannot recommend Mary enough. She exceeded expectations on this project, both in the quality of the work and the amount of thought and care she put into...
connectionx

United States
Mary is outstanding at what she does and its always great working with her. She always exceeds our expectations and is always there to provide advice as well....
liljacode

Iceland
I am thrilled with the result of Mary's analysis for my order, it is exceptional, very much so detailed, in-depth, thorough. One can recognise she has a lot...
arcscoaching

United States
I received so much more than I expected and thought I needed. Mary was very responsive, very professional, and handled revisions super quickly. I did not expect...
peter_growdopia

Austria
Mary delivered outstanding work. She was professional, responsive, and brought a very thoughtful approach to the project. What I appreciated most was her ability...
Vetted by Fiverr Pro
Mary Arbelaez was selected by the Fiverr Pro team for their expertise.
About this gig
Brand strategy is the step most founders skip, and it shows: the message changes every month and the brand sounds different on every channel. If your brand looks fine but says nothing clear, I help you build the foundation.
I'm Mary, the Brand Strategy and Marketing Strategist behind Any Brand Place, a strategy studio with 9+ years of experience. I translate your market, your competitors and what makes you unique into one clear framework for your brand: who you are, how you speak, how you look and what to focus on first. No secrets, just critical thinking applied to your brand.
What's included:
- Brand strategy and brand voice and tone.
- Brand mission, vision and values.
- Target audience summary.
- Competitor analysis and differentiation.
- Brand narrative and positioning.
- Strategic messaging framework.
- Slogans, taglines and brand archetype.
- Typography and color palette.
- Mood board and creative direction.
- SWOT and strategic roadmap.
Ready to share with your designer, team or investors. 125+ brand strategies delivered for brands in the US, UK, Canada and Europe.
Tell me where you want to take your brand. I'll share a past strategy and the package that gets you there.
Get to know Mary Arbelaez
Vetted Pro
Brand Strategy and Digital Marketing Strategy
Top Rated
Mary Arbelaez is part of the Fiverr Pro catalog and has been hand-picked by a dedicated Fiverr Pro team for their skills and expertise.
Vetted for
Marketing Strategy
- FromVenezuela
- Member sinceJun 2018
- Avg. response time2 hours
- Last deliveryabout 2 hours
Languages
English, Spanish

Klygo
Animal Protection Organization

SOVATS
Jewelry Manufacturing & Design

Miriam Pascual
Mental Health Care
My Portfolio
Other Marketing Strategy Services I Offer
FAQ
Why choose me for your brand strategy?
Most brand strategies stop at analysis. Mine end in decisions: your brand positioning, what you say, what you avoid and what to do first. As a brand strategist, I base every choice on your market and competitor analysis, so your team or designer can apply it the next day.
What does the final brand strategy document look like?
A clear, visual PDF organized by sections: brand positioning, brand voice and tone, messaging framework and visual direction, with examples you can use right away. Want to see one? Message me and I'll share an example I've delivered, anonymized to protect my client.
Do you include buyer persona and market research in this GIG?
Yes, in a focused way. I include a summary of your target audience and the market insights that matter most for your brand, like key trends, competitor gaps and buying triggers. For a full buyer persona and market analysis, my Market Research GIG goes deeper.
Can you work with a new brand that has no clarity yet?
Yes, that's where I help the most. I work with startups, small businesses and brands going through a rebrand. I ask the right questions, study the market and turn it into a clear brand positioning, a brand voice and a visual direction you can build on.
Do you also design logos or full visual identity?
I give you the color palette, typography, mood board and creative direction your designer needs to create the logo and brand identity. I focus on brand strategy and creative direction, so your designer starts with a clear brief and fewer rounds of changes.
What is the difference between this and a marketing strategy or plan?
Brand strategy defines who your brand is, how it speaks and how it looks. A marketing strategy decides channels, content and what to publish each week. Brand comes first, so every campaign says the same thing. My Marketing Strategy GIG includes the full plan.
Is this suitable for both B2B and B2C brands?
Yes. I work with product brands, SaaS, B2B services and consumer brands in the US, UK, Canada and Europe. For B2B, I adapt the messaging framework to each person in the buying decision: the user, the manager and the one who signs.
Will I be able to implement this strategy without a big team?
Yes. I write everything in plain language, with examples and clear priorities, so a founder or a small team can apply it. You get a brand strategy, a brand voice and a roadmap that tell you what to say, what to avoid and what to do first.
How does the process work in this GIG?
First, you answer a short brief about your brand, target audience and goals. Then I research your market and competitors and build your brand strategy. I deliver a complete document, and you have revision rounds to adjust anything so it fits your brand perfectly.
Who will work on my project?
I do. I'm Mary, the Brand Strategy and Marketing Strategist behind Any Brand Place. I lead every project personally, from the first research to the final document, and I answer your messages myself. You work directly with the person who builds your strategy.
127 reviews for this Gig
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| (6) | ||
| (1) | ||
| (1) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
H haileygarrison

United States
I cannot recommend Mary enough. She exceeded expectations on this project, both in the quality of the work and the amount of thought and care she put into it. Our founding group consists of scientists and lawyers who were absolutely humbled when we started looking into marketing strategies, as we...
$400-$600
Price
8 days
Duration
J 
Seller's Response
Helpful?L liljacode

Iceland
I am thrilled with the result of Mary's analysis for my order, it is exceptional, very much so detailed, in-depth, thorough. One can recognise she has a lot of experience and is extremely proficient in the field, she also delivered the order way earlier before the agreed deadline. I cannot recommend...
$400-$600
Price
3 weeks
Duration
J 
Seller's Response
Helpful?M meliazi

United States
Working with Mary has been a very smooth process. She responds to messages extremely quickly and is efficient in her communication. As new business owners with lots of questions and need for direction, this research and detail is so valuable!
$400-$600
Price
2 weeks
Duration
J 
Seller's Response
Helpful?C connectionx

United States
Ongoing collaborationMary is outstanding at what she does and its always great working with her. She always exceeds our expectations and is always there to provide advice as well. We are continuing to work with her long term as this is the best. Thanks Mary
$100-$200
Price
8 days
Duration
J 
Seller's Response
Helpful?A aeris_s
Great experience! Very professional, proactive, and quick to deliver. Excellent communication throughout the project. Highly recommended!
$200-$400
Price
11 days
Duration
J 
Seller's Response
Helpful?
127 reviews for this Gig
| (119) | ||
| (6) | ||
| (1) | ||
| (1) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
H haileygarrison

United States
I cannot recommend Mary enough. She exceeded expectations on this project, both in the quality of the work and the amount of thought and care she put into it. Our founding group consists of scientists and lawyers who were absolutely humbled when we started looking into marketing strategies, as we...
$400-$600
Price
8 days
Duration
J 
Seller's Response
Helpful?L liljacode

Iceland
I am thrilled with the result of Mary's analysis for my order, it is exceptional, very much so detailed, in-depth, thorough. One can recognise she has a lot of experience and is extremely proficient in the field, she also delivered the order way earlier before the agreed deadline. I cannot recommend...
$400-$600
Price
3 weeks
Duration
J 
Seller's Response
Helpful?M meliazi

United States
Working with Mary has been a very smooth process. She responds to messages extremely quickly and is efficient in her communication. As new business owners with lots of questions and need for direction, this research and detail is so valuable!
$400-$600
Price
2 weeks
Duration
J 
Seller's Response
Helpful?C connectionx

United States
Ongoing collaborationMary is outstanding at what she does and its always great working with her. She always exceeds our expectations and is always there to provide advice as well. We are continuing to work with her long term as this is the best. Thanks Mary
$100-$200
Price
8 days
Duration
J 
Seller's Response
Helpful?A aeris_s
Great experience! Very professional, proactive, and quick to deliver. Excellent communication throughout the project. Highly recommended!
$200-$400
Price
11 days
Duration
J 
Seller's Response
Helpful?

