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English
$
USD
I will create your brand strategy for your business
Mary Arbelaez
Vetted Pro
Top Rated
1 order in queue
4.9
4.9
Gig Summary
What people loved about this freelancer
mercadero
Spain
Mary ha hecho un trabajo excelente con la estrategia de marca y el análisis del público objetivo. El documento está muy bien estructurado, con un nivel de detalle...
arcscoaching
United States
I received so much more than I expected and thought I needed. Mary was very responsive, very professional, and handled revisions super quickly. I did not expect...
peter_growdopia
Austria
Mary delivered outstanding work. She was professional, responsive, and brought a very thoughtful approach to the project. What I appreciated most was her ability...
alex_oceantama
Costa Rica
Mary entendió exactamente lo que necesitaba desde el primer minuto. Con una velocidad sorprendente y una precisión quirúrgica, tradujo mi pedido,incluso los...
srob23
United States
Very professional, helpful, polite and responsive. It was a pleasure working with Mary and I am happy with the final product. I would definitely work with her again.
Vetted by Fiverr Pro
Mary Arbelaez was selected by the Fiverr Pro team for their expertise.
About this gig
Hi! I'm Mary Arbeláez, the Brand Strategy and Marketing Strategist behind Any Brand Place, a strategy studio with 9+ years of experience building brand strategy grounded in market research.
I've developed 115+ brand strategies and 750+ buyer personas for B2B and B2C brands worldwide. You're not hiring a freelancer, you're working with a brand strategy studio focused on clarity, positioning, and execution, delivering a strategic foundation built for focus, coherence, and direction.
What you get
- Brand strategy and positioning
- Brand mission and vision
- Buyer persona and market research
- Competitor analysis and differentiation
- Brand narrative, voice and tone
- Strategic messaging framework
- Slogans, taglines, and key assets
- Typography and color palette
- Go-to-market (GTM) strategy and roadmap
Every deliverable is structured, data-backed, and built for long-term direction, not a generic template.
Have questions? Send me a message, or place your order to start. With Any Brand Place, you get senior strategic thinking, applied with precision and built to move your brand forward.
Get to know Mary Arbelaez
Mary Arbelaez
Vetted Pro
Brand Strategy and Digital Marketing Strategy
Top Rated
Mary Arbelaez is part of the Fiverr Pro catalog and has been hand-picked by a dedicated Fiverr Pro team for their skills and expertise.
Vetted for
Marketing Strategy
- FromVenezuela
- Member sinceJun 2018
- Avg. response time2 hours
- Last deliveryabout 19 hours
Languages
English, Spanish
I'm Mary, a Digital Marketing Strategist, Brand Strategist & Creative Director with 9+ years leading Any Brand Place, my senior Digital Marketing Studio serving B2B and B2C brands Worldwide. I transform Market Research and Buyer Persona insights into Brand Strategy, Marketing Strategy, Brand Voice, Omnichannel Strategy, and Strategic Copy. From Go-To-Market to Social Media Content, I have scaled 3.1k+ global projects. I blend data and creativity so your brand doesn't just exist. It leads.
Among my clients
Klygo
Animal Protection Organization
SOVATS
Jewelry Manufacturing & Design
Miriam Pascual
Mental Health Care
My Portfolio
Other Marketing Strategy Services I Offer
FAQ
What makes this brand strategy different?
It's built on real market research, not assumptions. With 9+ years of experience and 115+ brand strategies delivered through Any Brand Place, every recommendation is grounded in data, positioning, and a clear path to execution, not generic templates.
Do you include buyer persona and market research in this GIG?
Yes. Buyer persona development and market research are core parts of this service. You'll receive audience insights, competitor analysis, and data-driven research that directly inform your brand strategy and positioning.
Who will work on my project?
I personally lead every project at Any Brand Place. With 9+ years of experience in brand strategy and market research, I handle the research, analysis, and strategic deliverables from start to finish.
What is the difference between this and a marketing strategy or plan?
Brand strategy defines who you are: positioning, voice, and identity. A marketing strategy defines how you reach your audience. This GIG builds the foundation that marketing plans are built on top of.
Is this suitable for both B2B and B2C brands?
Yes. I've developed 115+ brand strategies and 750+ buyer personas for B2B and B2C brands worldwide, adapting the research and strategic framework to each business model and audience type.
Can you work with a new brand that has no clarity yet?
Yes, that's actually where this service adds the most value. Through structured market research and buyer persona work, I help new brands define positioning, voice, and direction from the ground up.
Will I be able to implement this strategy without a big team?
Yes. Every deliverable is structured to be clear and actionable, with a roadmap designed for solo founders or small teams to implement step by step, without needing an in-house strategy department.
How does the process work in this GIG?
After you place your order, I'll send a brief to gather context on your business, audience, and goals. From there, I conduct research, build your strategy, and deliver structured documents within the timeframe.
What does the final brand strategy document look like?
You'll receive a structured, professional document covering positioning, mission, vision, buyer personas, messaging framework, and a go-to-market roadmap, ready to guide your team or be shared with stakeholders.
Do you also design logos or full visual identity?
This GIG focuses on brand strategy, positioning, messaging, and brand voice tone. It does not include logo design as such, but I can include creative direction to guide your future visual identity work.
Reviews
126 reviews for this Gig
| (118) | ||
| (6) | ||
| (1) | ||
| (1) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
Most relevant
D 
davidwaker
United Kingdom
Outstanding work from start to finish. I came to Mary with two related brands, a defined audience, and a lot of raw material — and she turned it into a 90+ page strategy that is genuinely built from my business, not a template with my name dropped in. The buyer personas were constructed from my real...
$200-$400
Price
10 days
Duration
J 
Seller's Response
Helpful?M meliazi
United States
Working with Mary has been a very smooth process. She responds to messages extremely quickly and is efficient in her communication. As new business owners with lots of questions and need for direction, this research and detail is so valuable!
$400-$600
Price
2 weeks
Duration
J Seller's Response
Helpful?L liljacode
Iceland
I am thrilled with the result of Mary's analysis for my order, it is exceptional, very much so detailed, in-depth, thorough. One can recognise she has a lot of experience and is extremely proficient in the field, she also delivered the order way earlier before the agreed deadline. I cannot recommend...
$400-$600
Price
3 weeks
Duration
J Seller's Response
Helpful?C connectionx
United States
Ongoing collaborationWorking with Mary has been an exceptional experience from start to finish. I spent a long time searching for the right person for this project, and I can honestly say she exceeded every expectation. What impressed me most was her ability to truly understand the vision behind the brand. She didn't just...
$600-$800
Price
3 weeks
Duration
Helpful?A arcscoaching
United States
I received so much more than I expected and thought I needed. Mary was very responsive, very professional, and handled revisions super quickly. I did not expect to receive as much information as I did. She somehow completely understood my needs for my niche business. I was very pleasantly surprised with the entire process.
$400-$600
Price
11 days
Duration
J Seller's Response
Helpful?
Reviews
126 reviews for this Gig
| (118) | ||
| (6) | ||
| (1) | ||
| (1) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
Most relevant
D davidwaker
United Kingdom
Outstanding work from start to finish. I came to Mary with two related brands, a defined audience, and a lot of raw material — and she turned it into a 90+ page strategy that is genuinely built from my business, not a template with my name dropped in. The buyer personas were constructed from my real...
$200-$400
Price
10 days
Duration
J Seller's Response
Helpful?M meliazi
United States
Working with Mary has been a very smooth process. She responds to messages extremely quickly and is efficient in her communication. As new business owners with lots of questions and need for direction, this research and detail is so valuable!
$400-$600
Price
2 weeks
Duration
J Seller's Response
Helpful?L liljacode
Iceland
I am thrilled with the result of Mary's analysis for my order, it is exceptional, very much so detailed, in-depth, thorough. One can recognise she has a lot of experience and is extremely proficient in the field, she also delivered the order way earlier before the agreed deadline. I cannot recommend...
$400-$600
Price
3 weeks
Duration
J Seller's Response
Helpful?C connectionx
United States
Ongoing collaborationWorking with Mary has been an exceptional experience from start to finish. I spent a long time searching for the right person for this project, and I can honestly say she exceeded every expectation. What impressed me most was her ability to truly understand the vision behind the brand. She didn't just...
$600-$800
Price
3 weeks
Duration
Helpful?A arcscoaching
United States
I received so much more than I expected and thought I needed. Mary was very responsive, very professional, and handled revisions super quickly. I did not expect to receive as much information as I did. She somehow completely understood my needs for my niche business. I was very pleasantly surprised with the entire process.
$400-$600
Price
11 days
Duration
J Seller's Response
Helpful?
