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English
$
USD
I will implement server side tracking tagging to your website
About this Gig
I will build you robust, server-side data pipelines that bridge the gap between your web platforms and ad platforms. I establish a centralized "Single Source of Truth" architecture on Google Tag manager to ensure platforms like GA4, Meta and Google Ads operate on flawless, enriched data.
What I Build:
Server-Side Architecture: Deployment of sGTM hosted on Google Cloud Platform or Stape to bypass ITP and ad-blockers.
Custom Event Engineering: Writing custom JavaScript/jQuery listeners to capture complex, high-intent actions (like AJAX form submissions) where standard triggers fail.
Data Governance & Compliance: Implementing SHA-256 cryptographic hashing on all user data before server transmission to ensure strict GDPR/CCPA compliance.
Smart Bidding Optimization: Routing enriched, server-to-server data directly to ad platform APIs to dramatically lower your CPA.
Google Enhanced Conversions / Meta CAPI : For the best converting clients, a solid base of first-party conversion tracking is crucial.
Cookie Consent Optimization: For those companies who wants to stay compliant and choose to run their website with most modern cookie event state architecture
My Portfolio
FAQ
Do I really need server-side tracking
Yes. Standard browser pixels are blocked by ad-blockers and Safari's ITP, causing up to 40% data loss. Server-side tracking moves data collection to your own secure cloud server, bypassing these blocks to give your ad algorithms a flawless, 100% accurate single source of truth.
Will this fix my missing Meta and Google Ads conversions?
Absolutely. Missing conversions happen when fragile front-end pixels fail. I build robust server-to-server pipelines (Meta CAPI & Google Enhanced Conversions) that send enriched, hashed data directly to the ad platforms via API. This restores your attribution and lowers your CPA.
How does this setup handle GDPR and cookie banner rejections?
I implement advanced Consent Mode architecture. If a user rejects cookies, we send privacy-safe, cookieless "pings" to your server instead of dropping the session. We also use SHA-256 cryptographic hashing to ensure strict GDPR/CCPA compliance while still modeling lost revenue.
