I will craft your saas product messaging, value proposition, and positioning framework


About this gig
Are you launching a SaaS product or looking to sharpen your value proposition so customers instantly understand why they need you?
I specialize in crafting clear, conversion-driven SaaS product messaging based on research, customer insights, and brand voice alignment.
With 7+ years in content and product marketing, Ive worked with SaaS companies to define their product story, structure their messaging, support launches, and equip Sales with powerful narratives that drive action.
What you get:
- Complete product messaging framework
- Value proposition
- Tagline & key messages
- Tone of voice guidelines
- Differentiators & proof points
- Customer-centric messaging
- Pain points
- Use cases
- Benefits vs features
- Competitive and market-aligned positioning
- Gap analysis
- Differentiation strategy
Perfect for:
- SaaS startups
- B2B product teams
- New launches or pivots
- Websites needing clearer storytelling
- Sales enablement assets
I combine strategy + clarity + compelling storytelling to help your product stand out and convert.
Lets tell the right story so the right customers choose you.
Get to know Jordan P
SaaS Content and Product Marketing Specialist
- FromUnited Kingdom
- Member sinceFeb 2024
- Avg. response time1 hour
Languages
English, French
FAQ
What do you need from me to get started?
A short description of your product, your target audience, and any existing materials (website, pitch deck, feature list). If you don’t have all of this, no problem, I can work with what you provide.
Do you work with early-stage startups?
Yes! I regularly help pre-launch and early-stage SaaS teams define their messaging, value proposition, and positioning even before a full website or product is live.
Can you tailor the messaging to a specific industry or ICP?
Absolutely. I adapt your messaging to your ideal customers, market, and use case. If you're unsure about your ICP, I can help refine it.
Will you rewrite my website copy too?
The messaging framework gives you everything your website needs to communicate clearly. If you want me to rewrite the full site copy, I offer that as a separate service or custom offer.
What makes your messaging different?
I combine 7+ years of hands-on SaaS content and product marketing experience. My frameworks are strategic, conversion-driven, and shaped by real-world product launches, competitive analysis, and customer insights.
Can you work with technical or complex products?
Yes, I frequently work with technical SaaS, B2B, analytics, and product-led teams. I break down complex ideas into clear, customer-friendly messaging.
How many revisions are included?
Each package includes revisions to ensure the messaging fully reflects your product and goals. Additional revisions are available as add-ons.
