I will design a cohesive brand identity and visual direction
About this gig
Your brand deserves more than a logo. It deserves a visual identity that feels intentional, cohesive, and unmistakably yours.
Whether you're building a new brand or refreshing an existing one, I'll create a thoughtful visual direction designed to give your business a polished and consistent look.
Depending on your package, your project may include:
- Brand visual direction
- Color palette
- Typography
- Custom logo design
- Supporting iconography
- Brand usage guidelines
- Do's and don'ts
- Brand style guide
Every project is approached with strategy, creativity, and attention to detail, with the goal of creating a visual identity that feels true to your brand and gives you a clear foundation to build from.
Have something specific in mind? Send me a message before ordering so we can make sure the package is the right fit for your project.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Julianne Pham
Creative Strategist, Brand and Visual Designer, Video Editor
- FromUnited States
- Member sinceMar 2020
- Avg. response time2 hours
Languages
English
FAQ
What do I need to provide before we start?
I'll need a brief overview of your business, your target audience, and what you're looking for from your new or refreshed brand identity. Any existing brand assets, inspiration, references, or examples you love are also helpful.
Can you work with an existing logo?
Absolutely. If you already have a logo, I can build or refine the visual identity around it. If you'd like a new logo, choose a package that includes logo design or add it as an extra.
What's the difference between the packages?
The packages are designed to accommodate different levels of branding needs. Basic focuses on your visual foundation, Standard includes a complete brand identity with logo and iconography, and Premium includes a comprehensive brand system and style guide.
What is included in a revision?
A revision is a round of changes to the agreed-upon design direction. Revisions can include adjustments to elements such as color, typography, layout, or other details within the agreed scope. A completely new design direction may require an additional fee.
Can I request a custom package?
Yes. If your project needs a combination of services that isn't covered by the listed packages, send me a message and I'll be happy to discuss a custom scope.
Do you provide brand strategy?
This Gig focuses on the visual side of your brand. If you're looking for deeper creative or brand strategy, a dedicated strategy service will be available separately.
Can you create social media graphics for my new brand?
Yes. Social media and marketing creative are available through my separate Social & Marketing Creative service. If you need both brand development and ongoing creative assets, feel free to message me so we can determine the best approach.

