I will define your brand voice and messaging

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juliogguerrero
J
juliogguerrero
Julio Gomez G.

About this gig

A great brand isn't just recognizedit is understood. The way your brand communicates shapes how people perceive, trust, and remember your business. I help entrepreneurs, startups, and growing companies develop a clear and consistent brand messaging strategy that connects with the right audience and supports long-term growth. Drawing on more than 20 years of experience as a Creative Director, I combine strategic thinking, storytelling, positioning, and communication to define your brand's voice, key messages, value proposition, and narrative. Every messaging framework is tailored to your business, audience, and objectives, ensuring consistency across your website, social media, presentations, and marketing campaigns. Whether you're launching a new brand or refining an existing one, you'll receive a practical communication framework that helps your business speak with clarity, confidence, and purpose.


  • Brand Voice Definition
  • Brand Personality
  • Tone of Voice
  • Brand Values
  • Core Messaging
  • Communication Principles
  • Brand Story
  • Value Proposition
  • Messaging Pillars
  • Communication Strategy
  • Brand Narrative Framework
  • Customer Journey Messaging
  • Messaging Do's & Don'ts
  • Tagline & Slogan Concepts (3)

Get to know Julio Gomez G.

Julio Gomez G.

Creative director and Brand builder, Strategy and Marketing for B2B and B2C

  • FromArgentina
  • Member sinceSep 2019
  • Avg. response time1 hour
  • Languages

    Spanish
Creative Director and Copywriter with 20+ years of experience, including leadership roles at global agencies such as McCann, Publicis, and BBDO. I integrate seamlessly with your team to align creativity with business goals—not trends. Hiring full-time senior creative talent is costly, rigid, and often unnecessary. I analyze context, objectives, and brand needs before creating anything, defining a clear vision that eliminates noise and inconsistent decisions. I execute only what makes strategic sense, ensuring every piece delivers purpose, coherence, and measurable value.

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