I will develop a strategic brand identity

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juliogguerrero
J
juliogguerrero
Julio Gomez G.

About this gig

Your brand is more than a logoit's how people recognize, remember, and trust your business. I help entrepreneurs, startups, and growing companies build strategic brand identities that create clarity, consistency, and differentiation. With over 20 years of experience as a Creative Director for international agencies, I combine brand strategy, positioning, storytelling, and visual direction to create identities that support real business goals. Every project begins with understanding your audience, market, and unique value before any design decisions are made. The result is a cohesive brand system that communicates who you are, what you stand for, and why customers should choose you. Whether you're launching a new business or repositioning an existing one, you'll receive a thoughtful, strategy-led identity designed to strengthen your market presence and support long-term growthnot just a visually attractive brand, but one built with purpose.


This is what you receive:

  • Target Audience
  • Brand Purpose
  • Brand Personality
  • Brand Positioning
  • Creative Direction
  • Moodboard
  • Color Palette
  • Typography System
  • Strategy Action Plan
  • Competitor Analysis
  • SWOT Analysis
  • Brand Voice
Delivery style preference

Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.

Get to know Julio Gomez G.

Julio Gomez G.

Creative director and Brand builder, Strategy and Marketing for B2B and B2C

  • FromArgentina
  • Member sinceSep 2019
  • Avg. response time1 hour
  • Languages

    Spanish
Creative Director and Copywriter with 20+ years of experience, including leadership roles at global agencies such as McCann, Publicis, and BBDO. I integrate seamlessly with your team to align creativity with business goals—not trends. Hiring full-time senior creative talent is costly, rigid, and often unnecessary. I analyze context, objectives, and brand needs before creating anything, defining a clear vision that eliminates noise and inconsistent decisions. I execute only what makes strategic sense, ensuring every piece delivers purpose, coherence, and measurable value.

My Portfolio