I will fix facebook meta pixel and setup conversion API capi
About this Gig
Are your Facebook and Instagram ads suffering from missing conversion data or poor event tracking?
Due to iOS privacy updates and browser ad-blockers, standard browser-side pixels lose up to 30% of critical conversion data. Without proper server-side tracking, your ad delivery suffers, cost-per-acquisition (CPA) spikes, and reporting becomes unreliable.
I will professionally configure, fix, and optimize your Facebook Meta Pixel and Conversion API (CAPI) using Google Tag Manager (GTM) to restore tracking accuracy and boost your Event Match Quality.
What I Will Do For You:
- Audit & Fix: Troubleshoot existing Meta Pixel errors and domain verification issues.
- Standard Event Tracking: Setup PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase events.
- Conversion API (CAPI) Setup: Connect server-side tracking via Google Tag Manager and cloud servers (Stape.io / Google Cloud).
- Event Deduplication: Ensure browser and server events carry identical Event IDs so conversions are never counted twice.
- Event Match Quality (EMQ): Pass advanced parameters (hashed email, phone, city) to improve audience targeting and ROAS.
Supported Platforms:
- Shopify
- WooCommerce / WordPress
- Custom HTML /
FAQ
What access will you need to get started?
I will need access to your Meta Business Manager (Pixel & Events Manager), Google Tag Manager, and backend access to your e-commerce store (Shopify or WordPress).
What is Event Deduplication?
When running both a browser pixel and Conversion API, both report the same purchase. Event deduplication ensures Meta combines them into a single conversion instead of duplicating your data.

