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I will create a strategic instagram caption calendar for your ecommerce brand
Karel Gunawan
About this gig
Need Instagram captions that don't just sound good, but are actually built to sell? AI can generate sentences, but it doesn't know your brand's strategy, your target audience, or when to soft-sell versus hard-sell.
I've designed content calendars for premium fashion brands, including a 42-caption rotation system for a genuine leather goods brand, and I know exactly how to create captions that engage while guiding followers toward a purchase.
What you'll get:
Captions with rotating value propositions, not repetitive templates
Clear, purposeful CTAs directed toward conversions
Hashtag research tailored to your niche
A structured posting schedule, not standalone captions
Format guidance suited to each platform (Feed, Reels, Stories)
Perfect for:
- E-commerce brands that need consistent posting but lack the time
- Online stores with generic captions that aren't converting
- Anyone ready to move from "just posting" to a real content strategy
Send me your brand details (product, target audience, preferred tone), and I'll build a content calendar that's ready to execute.
Get to know Karel Gunawan
Karel Gunawan
Copywriter Digital Marketing Specialist AI Virtual Assistant
- FromIndonesia
- Member sinceJan 2025
- Avg. response time1 hour
Languages
English, Indonesian
I help brands turn scattered marketing efforts into a system that actually converts. I specialize in persuasive copywriting, data-driven Google & Meta Ads management, and AI-powered virtual assistant support for content, research, and reporting tasks.
Whether you need product descriptions that sell, ad campaigns optimized for lower cost-per-result, or fast, accurate support to lighten your workload — I bring clear communication and honest recommendations to every project.
Let's talk about what you're trying to grow.
FAQ
Do you write captions manually or use AI?
I use AI as a tool for efficient research and initial drafting, but every caption is curated, aligned with your brand voice, and structured strategically based on real e-commerce content management experience.
Do I need to provide product photos?
Not required for captions, but if available, they help me create more specific and contextual content.
Can I request English or Indonesian captions?
Both are available — just let me know your preference when placing the order.
Does this include visual design or graphics?
This gig focuses on captions and content strategy. For visual design, I can assist through a separate custom offer.
What if I'm not sure who my target audience is?
No problem — I'll ask a few quick questions through the order requirements to help map that out together.
