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I will be your b2b saas fractional cmo
Kath Chalmers
About this gig
Looking for more leads, more deals, more revenue, and faster growth? Pretty brochures won't transform your business, but a solid strategic go-to-market plan can.
I specialize in helping early-stage B2B software startups to mid-market companies with. a variety of strategic marketing challenges, including:
We can cover a variety of business and marketing topics:
- Go to market strategy, planning stages and key milestones
- Challenges you're facing in your business or your marketing programs
- Value proposition and business model design
- How to price your product profitably and competitively
- Campaigns or marketing materials you'd like to improve
- How to manage your pipeline and interface with sales more effectively
- Market expansion planning for entering new markets
- How to squeeze more from your marketing budget
This is a flexible gig - you can get help for one project or subscribe for ongoing strategic initiatives. The gig features both live Zoom calls and asynchronous consulting hours for rapid implementation. Plus, you get unlimited email support and weekly office hours for extra help.
Get to know Kath Chalmers
Kath Chalmers
SaaS and Startup Marketing Expert
- FromUnited States
- Member sinceOct 2012
- Avg. response time1 hour
- Last delivery3 months
Languages
English
I’m a fractional CMO with an MBA and 25 years of B2B SaaS, enterprise software, and technology experience. I help early-stage to mid-market companies with go-to-market planning, growth programs, pricing strategy, product strategy, branding, and marketing leadership.
My Portfolio
Other Marketing Strategy Services I Offer
FAQ
What is a fractional CMO?
A fractional CMO is a part-time senior executive who helps bridge the gap between tactical and strategic marketing management while allowing the company to allocate more budget to implementation instead of executive overhead.
What kinds of projects can I use the consulting hours?
These hours are to help you and your team implement the marketing projects needed for your strategy. This can be anything from managing the marketing team, interfacing with the sales team, negotiating with vendors, creating plans and budgets, or building out campaigns, etc.
How does the email support work?
Throughout the term of the project, you email me with questions or forward items for me to review. I typically try to respond by the next business day.
What are office hours?
Each week I host a Zoom call to answer quick questions for clients. Simply submit your question the day before and I'll add you to the list. If you don't have a question but simply want to learn or get ideas from the other clients' projects, that's OK too.
What if I just want a few Q&A sessions without the extra consulting or email support?
I have a consulting and coaching gig that might be a better fit for your needs. Check it out here: https://www.fiverr.com/katchal/be-your-marketing-strategy-mentor
