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English
$
USD
I will be your b2b business consultant and coach
SaaS and Startup Marketing Expert
I’m a fractional CMO with an MBA and 25 years of B2B SaaS, enterprise software, and technology experience. I help early-stage to mid-market companies with go-to-market planning, growth programs, prici...
About this Gig
I'm a CMO with over 25 years of B2B tech marketing and sales experience. I've managed every aspect of marketing and supported sales and customer success teams at startups, mid-sized companies, and a Fortune 500. Plus, I have extensive experience with marketing technology. I'd love to help you grow your business too.
This is a pretty flexible gig. Schedule your sessions anytime within a 90-day period - daily, weekly, bi-weekly, or as needed.
We can cover a variety of business and marketing topics:
- Go to market strategy, planning stages and key milestones
- Challenges you're facing in your business or your marketing programs
- Value proposition and business model design
- How to price your product profitably and competitively
- Campaigns or marketing materials you'd like to improve
- How to manage your pipeline and interface with sales more effectively
- Market expansion planning for entering new markets
- How to squeeze more from your marketing budget
- How to support your sales team and partners with sales enablement programs
Q&A sessions can be booked using a Calendly link in the requirements. Please allow 24 hours for me to review your materials before the call.
My Portfolio
FAQ
Do you have experience with software as a service (SaaS) subscriptions?
Yes, I've helped dozens of software companies around the world launch and promote their B2B SaaS applications.
Do you have experience with complex enterprise software?
Yes, I have extensive experience marketing enterprise software solutions for complex business challenges. I've worked with solutions from embedded digital signal processing code and IT operations analytics to fintech, IoT, healthcare, and industrial applications.
Do you know how to price and market software for Fortune 1000 customers?
Yes, I have extensive experience leading marketing and supporting sales teams throughout the entire Fortune 500 customer journey - lead generation, sales, onboarding, account expansion, ongoing customer success.
Do you have experience with B2B2C or B2G software products?
Yes - primarily marketing to higher ed and K-12 at the local government level, custom applications, enterprise software, and AV at the state and Federal levels. Not my favorite customer segments though.
Do you have experience with double sided markets?
Yes. They're tough. I think Andrew Chen's Cold Start methodology is a solid approach to these marketing and growth challenges.
Can you help me price my product for small businesses?
Yes, although I strongly recommend that you craft higher tiers for more profitable mid-market customers.
Can you help me with marketing a consumer product, SOHO app, game app, or coaching?
I specialize in business-to-business marketing for technology products. If you are selling consumer products or low-cost tech software for the home office market (which are typically marketed like consumer products), then I am probably not the best person for you to consult.
Reviews
13 reviews for this Gig
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Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
Most relevant
M mhbc2024
Repeat Client
United States
Excellent guidance from an experienced B2B marketing pro.
$100-$200
Price
6 days
Duration
Helpful?M mhbc2024
Repeat Client
United States
Katherine brought tons of experience in b2b tech to help me focus my new business efforts.
$100-$200
Price
5 days
Duration
Helpful?G geminiequity
United States
Cathy was thoughtful and went above and beyond the service I paid for.
$100-$200
Price
3 weeks
Duration
Helpful?M micalo
Australia
Great gig from katchal, would recommend and would buy again :)
Helpful?M megasoft78
Italy
She set up a very nice plan and all the actions to execute it. Very happy!
Helpful?
Reviews
13 reviews for this Gig
| (13) | ||
| (0) | ||
| (0) | ||
| (0) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
Most relevant
M mhbc2024
Repeat Client
United States
Excellent guidance from an experienced B2B marketing pro.
$100-$200
Price
6 days
Duration
Helpful?M mhbc2024
Repeat Client
United States
Katherine brought tons of experience in b2b tech to help me focus my new business efforts.
$100-$200
Price
5 days
Duration
Helpful?G geminiequity
United States
Cathy was thoughtful and went above and beyond the service I paid for.
$100-$200
Price
3 weeks
Duration
Helpful?M micalo
Australia
Great gig from katchal, would recommend and would buy again :)
Helpful?M megasoft78
Italy
She set up a very nice plan and all the actions to execute it. Very happy!
Helpful?
