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I will fix facebook meta pixel capi server side tracking, improve ecommerce stores emq
Kay M
About this gig
Struggling with low Event Match Quality on Facebook Ads Manager? A weak EMQ score means Meta can't reliably match your website conversions to real users inflating your cost per result and killing your ROAS, especially post-iOS14.
I fix this at the source: server-side Facebook Conversion API (CAPI) setup, built for Shopify and eCommerce stores. Instead of relying on browser-based pixel alone (which loses data to ad blockers and privacy restrictions), I connect your store's backend directly to Meta sending purchase, add-to-cart, and lead events server-to-server for accurate, deduplicated tracking.
What I'll do:
- Audit current Pixel + CAPI setup, identify EMQ gaps
- Configure server-side tracking via Shopify's native CAPI or GTM Server Container
- Fix event parameter matching (email, phone, external ID)
- Deduplicate browser + server events
- Test events in Meta Events Manager before going live
- Provide a before/after EMQ score report
Why it matters:
Higher EMQ = better ad delivery, lower CPA, more accurate retargeting/lookalikes directly improving ad spend efficiency.
Message me before ordering to confirm your platform and current setup.
Get to know Kay M
Kay M
Shopify Facebook Instagram Google Meta Ads Ecommerce SEO Management
- FromAustralia
- Member sinceMar 2025
- Avg. response time1 hour
Languages
English
I'm Kaymarc, a results-driven eCommerce expert specializing in Shopify store setup, SEO, and paid ads across Facebook, Instagram, and Google. I help online brands grow with proven strategies in product optimization, audience targeting, and full-funnel marketing. From boosting store traffic to scaling sales and ROI, I deliver tailored solutions that convert.
Let’s build a Shopify store and marketing strategy that gets real results!
My Portfolio
FAQ
Do you work with platforms other than Shopify?
Yes...Do you work with platforms other than Shopify? while I specialize in Shopify, I also handle WooCommerce, custom-built sites, and funnel builders like ClickFunnels or Kartra. Message me your platform before ordering so I can confirm setup steps and timeline.
Will this fix my low EMQ score immediately?
Improvements often show within 24-72 hours after Meta re-processes events, but full EMQ stabilization can take 1-2 weeks as Meta gathers more matched data. I provide a before/after report to track progress.
Do I need to give you access to my Facebook Business Manager?
Yes... you'll need to grant Partner or Admin access to your Business Manager and Events Manager, plus backend/theme access (Shopify admin or GTM). I'll guide you through exactly what's needed.
What's the difference between Pixel and Conversion API (CAPI)?
Pixel tracks via the browser and loses data to ad blockers/privacy settings. CAPI sends events server-to-server, bypassing those limits... combining both gives Meta the most complete, accurate data.
Can you fix duplicate or conflicting events from a previous setup?
Yes... deduplication is part of every package. I'll audit your existing Pixel/CAPI setup, identify conflicting or duplicate event IDs, and fix them so Meta counts each conversion only once.
