I will create a complete brand identity with art direction
About this gig
Your business may have a logo, but does your brand have a clear visual direction?
Many growing brands struggle with inconsistent visuals across their website, packaging, social media, photography, and marketing. When these elements feel disconnected, building a recognizable and cohesive brand becomes difficult.
Thats where strategic branding and art direction make the difference.
I create cohesive brand identities that define how your brand looks, feels, and communicates across key touchpoints. Depending on your project, this may include:
- Logo system
- Color & typography
- Visual identity
- Creative & art direction
- Photography & imagery direction
- Supporting graphic elements
- Brand applications
- Brand guidelines or brand book
MY PROCESS
Discovery Research & Creative Direction Concept Development Refinement Final Delivery
Every direction is developed around your business, audience, market, goals, and desired perception, not generic templates.
If youre unsure which package fits your project or need a custom scope, send me a message before ordering.
Lets create a clear, cohesive visual direction for your brand.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Kal
Be patient, stay confident
- FromUnited Kingdom
- Member sinceAug 2025
- Avg. response time1 hour
- Last delivery9 months
Languages
English
My Portfolio
FAQ
What is the difference between brand identity and art direction?
Brand identity defines the core visual system, such as your logo, typography, colors, and graphic elements. Art direction defines how that identity should be expressed through imagery, photography, composition, campaigns, digital content, and other visual touchpoints.
What do you need before starting?
Yes. If your logo is already suitable, I can build or strengthen the wider visual identity and art direction around it.
Can you refresh an existing brand?
Yes. I can review your existing identity and develop a more cohesive and relevant visual direction while retaining appropriate existing elements.
Are source files included?
Yes, source and final export files are included according to the selected package and deliverables.
What is included in the brand guidelines?
The exact content depends on the package, but it may include logo usage, colors, typography, visual elements, imagery direction, and practical guidance for maintaining consistency.
What if I am unsure which package to choose?
Send me a message with a brief overview of your business and what you need. I can recommend the most appropriate scope.

