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I will create a saas and tech startup brand identity with art direction
Khaled Hossin
About this gig
Building a SaaS product or tech startup? Your brand should look as sharp as your product. I create SaaS brand identities with clear art direction, so your website, app, pitch deck and social media all feel like one brand.
What you get (depending on package):
- Logo system and brand mark
- Colour palette and typography for digital products
- Creative direction and moodboard
- Imagery and illustration direction
- Supporting graphic elements
- Brand guidelines your team can follow
Perfect for:
- SaaS and tech startups launching or rebranding
- Founders preparing for a product launch or investor pitch
- Teams that need one consistent look across web, app and marketing
My process:
- Discovery: your product, users and competitors
- Direction: moodboard and creative direction
- Design: logo and identity system
- Delivery: final files and brand guidelines
Not sure which package fits? Message me and I will recommend the best option for your stage.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Khaled Hossin
Khaled Hossin
Brand identity and motion designer for startups, SaaS and creators
- FromUnited Kingdom
- Member sinceAug 2025
- Avg. response time1 hour
- Last delivery1 year
Languages
English
I help startups, SaaS companies, and creators look professional and get remembered. I'm Khaled, a UK-based brand identity and motion designer, freelancing since 2021.
What I do:
- Brand identity: logos, colours, typography and brand guidelines
- Motion graphics and SaaS explainer videos
- Short-form video editing for Reels, TikTok and Shorts
- YouTube thumbnails
Every project starts with your goals and audience, then clean, strategy-led design. Message me with your idea, and I'll send you a clear plan.
My Portfolio
FAQ
What is the difference between brand identity and art direction?
Brand identity defines the core visual system, such as your logo, typography, colors, and graphic elements. Art direction defines how that identity should be expressed through imagery, photography, composition, campaigns, digital content, and other visual touchpoints.
What do you need before starting?
Yes. If your logo is already suitable, I can build or strengthen the wider visual identity and art direction around it.
Can you refresh an existing brand?
Yes. I can review your existing identity and develop a more cohesive and relevant visual direction while retaining appropriate existing elements.
Are source files included?
Yes, source and final export files are included according to the selected package and deliverables.
What is included in the brand guidelines?
The exact content depends on the package, but it may include logo usage, colors, typography, visual elements, imagery direction, and practical guidance for maintaining consistency.
What if I am unsure which package to choose?
Send me a message with a brief overview of your business and what you need. I can recommend the most appropriate scope.
