I will plan a storytelling email sequence for your brand


About this gig
Most e-commerce emails are forgettable.
Sale. New product. Abandoned cart. Another sale.
But your brand probably has more to say than that.
I'll turn your brand, products and the stories behind them into a sequence of emails people might actually want to read.
I have 10 years of hands-on e-commerce experience, building and running my own online stores and selling physical products to customers in 77 countries. I know email needs to sell but it doesn't need to sound like it's constantly trying to.
What you'll get:
- A connected, story-driven email sequence
- Complete copy for every email
- Subject lines
- A clear narrative direction
- Emails written around your actual brand and products
Depending on the package, I'll create 3, 5 or 8 emails.
This is for brands that want to build familiarity, personality and trust.
Not to fill another automation with BUY NOW buttons.
You'll receive the finished copy ready to use in your email platform. Klaviyo implementation is also available as an extra.
Get to know Robin L.
Shopify CRO and webshop specialist
- FromSweden
- Member sinceOct 2026
Languages
Swedish, English, Finnish
FAQ
Do you write the complete emails?
Yes. Each email includes complete copy and a subject line, ready to use in your email marketing platform.
Is this only for Klaviyo?
No. The strategy and copy are platform-independent and can be used with Klaviyo, Mailchimp, Shopify Email, Omnisend or other email platforms. Klaviyo implementation is available as an extra.
What do you mean by storytelling emails?
Emails built around your brand, products, customers, knowledge and point of view. Emails that are designed to be worth reading while still supporting your commercial goals. Not just discounts, urgency and generic sales messages.
Will you set up the emails in my account?
The standard packages include strategy and copy, not technical implementation. If you use Klaviyo, I can build and schedule the sequence in your account as an extra.
What information do you need from me?
Your website, a short introduction to your brand and customers, and any existing emails or brand material you think is relevant. I’ll ask a few focused questions before I start.

