I will set up server side tracking with meta capi and GTM
About this Gig
Are you losing valuable conversion data because of browser restrictions, ad blockers, or tracking issues?
I will set up server side tracking using Google Tag Manager (GTM) and Meta Conversions API (CAPI) to help your business collect more reliable conversion signals.
I can help with:
- Meta Pixel & Conversions API (CAPI)
- Google Tag Manager (GTM)
- Server side GTM tracking
- Event tracking & configuration
- Event deduplication
- Purchase, lead & conversion tracking
- Shopify tracking
- GA4 tracking
- Tracking testing & troubleshooting
I focus on creating a clean tracking setup that helps you understand your customer journey and gives your advertising platforms better conversion data.
This service is ideal for Shopify stores, e-commerce businesses, marketers, and businesses running Meta Ads.
Depending on your package, I can audit your existing setup, configure server-side tracking, connect Meta CAPI, set up important events, test the implementation, and provide documentation.
Please message me before ordering so I can review your website and tracking requirements and confirm the right package for your setup.
FAQ
What is server-side tracking?
Server-side tracking sends conversion events through a server before sending them to platforms such as Meta. It can help reduce data loss associated with browser restrictions and improve the reliability of conversion signals.
Do you set up Meta Conversions API?
Yes. Meta CAPI can be configured alongside the Meta Pixel, depending on your website and tracking setup.
Do you work with Shopify?
Yes. Shopify stores are supported, particularly for e-commerce events such as product views, add-to-cart, checkout and purchase tracking.
Can you fix my existing tracking?
Yes. I can investigate missing, duplicate, or incorrectly configured tracking and recommend or implement appropriate fixes depending on the issue.
Do you set up Google Tag Manager?
Yes. GTM can be configured for browser-side and server-side tracking depending on the package and project requirements.
Can you set up GA4?
Yes, GA4 tracking can be included in the Standard or Premium package where the website and tracking setup support it.
Will server-side tracking guarantee better ROAS
No. Better tracking does not guarantee higher sales or ROAS. It helps provide more reliable conversion data that can support better measurement and campaign optimization.
What access do you need?
Depending on the project, I may need access to your website/Shopify store, Google Tag Manager, Meta Business Manager/Events Manager, GA4, and server-side hosting such as Stape if required.

