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I will design your brand identity, logo and brand guidelines
Laura
About this gig
I'm Laura, founder of Studio Rec a brand and eCommerce consultancy based in Sydney, Australia. With 6+ years inside fast-growing fashion and lifestyle brands, I create brand guidelines that don't just look beautiful they work in the real world.
I specialise in wordmark and typographic logo systems; clean, versatile and built to last.
What's included?
Basic Brand Starter
- Logo variations (word mark logo + stacked version + monogram/lettermark), colour palette with HEX and CMYK values, typography system, basic brand guidelines PDF.
Standard Brand Kit
- Everything in Basic plus tone of voice guidelines, logo usage rules and do's and don'ts.
Premium Full Brand Identity
- Everything in Standard plus brand in use mockups showing your brand across packaging, digital and social.
Every project is collaborative. I work closely with you to make sure everything feels completely right before anything is finalised. Each delivery includes a Start Here guide explaining exactly which file to use when.
Ready to build something beautiful? Let's talk.
A revision is defined as amending existing work. New concept directions are not included as revisions.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Laura
Laura
Brand Identity and eCommerce Designer
- FromAustralia
- Member sinceJan 2023
- Avg. response time2 hours
- Last delivery2 years
Languages
English
I'm Laura, founder of Studio Rec, a brand and eCommerce consultancy based in Sydney, Australia.
I create brand identities for lifestyle, fashion and product businesses that don't just look beautiful, they work.
On packaging, online, in Shopify and on social. With 6+ years inside fast-growing eCommerce brands, I understand how a brand needs to perform in the real world, not just on a mood board.
I work closely with every client to ensure the outcome feels completely right before anything is finalised. Every project is personalised, well-researched and backed by real commercial experience.
FAQ
What information do you need from me to get started?
I'll send you a brief questionnaire covering your brand vision, target audience, colour preferences, brands you admire and any existing assets. The more detail you provide the better the outcome!
What does a revision include?
A revision covers amendments to existing concepts - tweaks to colours, fonts, layout or copy. A complete change of direction or new concept is not included as a revision and may incur additional charges.
What file formats will I receive?
All logo files are delivered as PNG, SVG and PDF across multiple colour variations, organised in clearly labelled folders with a Start Here guide explaining which file to use when.
Do I need any design software to use my files?
No, PNG files work in Canva, PowerPoint, Word and most everyday tools. SVG and PDF files are provided for professional print and web use.
Can you work with an existing logo or brand?
Yes, if you have existing brand assets you'd like to build guidelines around or refresh, get in touch before ordering and we can discuss the best package for your needs.
