I will develop buyer persona market research for brand strategy


About this gig
Struggling to locate your dream customer? Let's fix that! I'll research, define and bring to life the ideal customer for your brand with custom buyer persona reports that put it all into perspective in a laser-focused snapshot. I'll find out who your ideal buyer is, what makes them tick, what they want and how to talk to them in a way that feels human.
CLARITY = POWER: WHO'S YOUR TARGET AUDIENCE?
Like any digital marketer or salesperson knows, converting customers isn't that hard when you know who they are. So, if you're guessing who your audience is or trying to speak to everyone, you're blending into the background. That's where ideal customer personas come in and where I come in to develop the kind that bring it all home.
BEST OF THE BEST BRAND STRATEGY SERVICES
As a copywriter, ecommerce consultant and brand strategist, I create target customer archetypes complete with real-world buyer characteristics, attributes, personality traits, pain points, behaviors and decision-making patterns. Think of your ideal customer profile (ICP) as a guide for every digital marketing move, sales message or product launch.
Ready to meet your people? Message me to get started!
Get to know Adam LB
Digital Marketer, creative and branding strategist
- FromMorocco
- Member sinceOct 2024
Languages
English, French
My Portfolio
FAQ
What’s included in a buyer persona?
Each persona includes an ideal customer avatar with key demographics, personality traits, behaviors, buyer characteristics, goals, pain points, preferred marketing channels and decision-making patterns. Everything you need to understand and connect with your idea
What if I’m not sure who my audience is yet?
No worries! I’ll guide you through a few short questions to help uncover your target market or ideal client. Whether you're starting from scratch or refining what you already know, I’ll help bring clarity to your customer strategy.
Will this help with digital marketing or sales copy?
Yes! These buyer profiles are designed to inform everything from your ad campaigns to website copy and social media content. As someone with a copywriting background, I build personas with real-world application in mind.

