I will develop your brand strategist art direction visual language typography system


About this gig
Build a clean, strategic brand identity that looks polished and scales with you.
I'm an art director who turns your ideas into a cohesive visual system, from logo to packaging, designed around your brands purpose and audience.
How it works:
- We discuss your goals, and I create a custom mood board before you order.
- You receive logo concepts and can pick one or combine elements.
- I develop your full identity system and brand style guide.
- You request revisions based on your package.
- You receive all final files, ready to launch.
Included, depending on package:
- Logo design with up to 3 directions
- Color palette and typography
- Brand style guide (PDF)
- Social media or packaging mockups
- Editable source files
Ideal for startups, rebrands, and marketing teams who need clear direction before launching.
Choose the package that fits your needs, or message me first and I'll recommend one.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Lily C
Virtual Assistant
- FromUnited States
- Member sinceMar 2026
- Avg. response time1 hour
Languages
English, Spanish, German, French
FAQ
What is your process from start to finish?
First we discuss your goals and I build a custom mood board. Then you receive logo concepts to choose from or combine. Next I develop your full identity system and style guide, followed by revisions and delivery of final files.
Do I see a mood board before I order?
Yes. Message me with your project details and I’ll prepare a custom mood board to align on direction before the order starts, which saves time and revisions later.
How many logo concepts will I get?
It depends on your package, with up to 3 visual directions available in higher tiers. You can pick one or combine elements from several, and I’ll refine it from there.
What files will I receive?
A brand style guide in PDF, logo files in common formats, editable source files, and export-ready assets. Packages may also include social media or packaging mockups.
Can you design packaging or social media kits?
Yes, within the package or as an add-on. I design applied visuals such as social posts, web banners, and packaging mockups so you can see the identity in use.
Is this suitable for a rebrand?
Absolutely. I work with startups launching new brands and with established businesses refreshing theirs. Send me your current materials and goals, and I’ll recommend the best approach.

