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English
$
USD
I will optimize your restaurant menu with pricing and profitability analysis
Restaurant marketing, menu analysis, reels and staff training
I'm Lincoln — 10+ years running restaurants, now a growth consultant for independent restaurants. Most restaurants don't have a marketing problem. They have a visibility problem: customers can't find ...
About this Gig
Your menu should help customers choose and help you understand what each dish contributes. I will review your restaurant menu and deliver practical recommendations for structure, pricing, descriptions and profitability.
My background includes 10+ years in food and beverage and hands-on restaurant management.
BASIC: Menu Quick Audit - structure, pricing and description review with prioritized fixes. US$40, 2 days, 1 revision.
STANDARD: Menu Optimization - audit plus layout recommendations, description rewrites and upsell suggestions. US$180, 5 days, 2 revisions.
PREMIUM: Full Menu Engineering - optimization plus item-level sales mix, food cost and contribution-margin analysis using your sales and cost data. US$350, 7 days, 2 revisions.
Deliverables are written analysis and recommendations. Graphic design, printing, live calls and implementation are not included. Premium requires item-level sales quantities, selling prices and portion costs for a matching period. I do not invent missing figures or guarantee sales or profit increases. Revisions refine the agreed scope. Please message me before ordering if your data is incomplete.
Service type:
Performance metrics and KPIs
Business type:
SMBs
Industry:
Food & beverage
My Portfolio
FAQ
What do you need from me?
Your current menu (photo, PDF, or link), your 3 highest-margin dishes, and who your main customers are.
Do you redesign the printed menu layout?
I rewrite the words, prices, and strategy, and give layout recommendations your designer can implement. Print-ready design files are not included.
What if I do not have sales or food cost data?
Basic and Standard can review your existing menu without item-level sales data. Premium needs sales and cost data to calculate sales mix and contribution margins accurately. Contact me before ordering Premium if you are missing data.
How many revisions are included?
Basic includes 1 revision; Standard and Premium include 2. Revisions refine the delivered work within the agreed scope. A new menu or additional analysis is a separate scope.
Do you guarantee higher sales or profit?
No. The goal is to identify practical improvements. Results depend on your data, pricing decisions, customer demand and implementation. I do not invent figures or guarantee business outcomes.
My menu is not in English — can you still help?
Yes — I work in English and Mandarin. For other languages, send the menu and tell me who your target customers are.
How fast will I see results?
Wording and pricing changes take effect as soon as you reprint or update online. Most owners see average-order-value movement within the first month.
