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I will design a strategic brand identity
Paola Galva
About this gig
Your brand already has something to say. I help you say it clearly, and make it look like it.
I'm Paola, a brand strategist and designer with 13+ years and 40+ companies behind me, from healthcare clinics to bakeries and architecture studios. This is not a logo-only gig: every project runs through my five-phase Núcleo Method.
1) Immersion: questionnaire, market and competitor research
2) Essence: positioning, personality and visual direction
3) Identity: logo concepts and the core visual language
4) System: colour, type, graphic elements and brand guidelines
5) Activation: the first real applications of your brand
What you get:
- Strategy behind every visual decision, documented
- A system your team can use without depending on me
- Communication in English, Spanish or Portuguese
Larger project? The Full Brand package is paid in milestones, one per phase, so you only move forward when you are happy.
Not sure which package fits? Message me before ordering and I'll recommend the right scope.
Gig milestonesNEW
Choose to pay for your project per milestone by only paying when it’s time to start a new one or decide on a 1-time payment.
- Basic Package.
- 1st Milestone: Research & Preparations4-day delivery · 1 revision$145Pay now
I'll perform research to help inform my design work and express your brand visually.
- 2nd Milestone: Final Design & Delivery6-day delivery · 1 revision$145Pay later
I'll complete the design of your new logo and deliver it for your review.
These are the steps we’ll follow to complete your project.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Paola Galva
Paola Galva
Brand Strategist and Brand Designer
- FromBrazil
- Member sinceMay 2017
Languages
English, Portuguese, Spanish
Brand strategist and brand designer with 13+ years building brands from the root. Founder of Quebra Cabeza, a brand studio in Brazil that has served 40+ companies.
I work with founders and teams who have something to say but haven't found a clear way to say it. My five-phase Núcleo Method turns research into positioning, identity and a documented system your team can use without depending on me.
Healthcare, architecture, food, retail and logistics brands. I work in English, Spanish and Portuguese.
My Portfolio
FAQ
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole system around it: colours, type, graphic elements and rules, all based on your positioning, so every touchpoint looks and feels like the same brand.
Do you work with brands outside Brazil?
Yes. I work remotely with clients in any country and communicate in English, Spanish or Portuguese. Files and guidelines are delivered in the language you choose.
Can you refresh an existing brand instead of starting from zero?
Yes. If you want to keep some equity and modernise the rest, check my rebrand gig or message me for a custom offer.
How do milestone payments work?
In the Full Brand package each phase is a milestone. You approve and pay for one phase at a time, so you always see progress before moving on.
What do you need from me to start?
A short questionnaire about your business, audience and goals, plus any references you like. In Full Brand we also have a video immersion call.
