I will design a customer loyalty program and CRM retention strategy

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loyaltystrategy
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loyaltystrategy
Gillian Samuel
design a customer loyalty program and CRM retention strategy
Full Screen
design a customer loyalty program and CRM retention strategy
Full Screen
Full Screen
design a customer loyalty program and CRM retention strategydesign a customer loyalty program and CRM retention strategydesign a customer loyalty program and CRM retention strategy

About this gig

Are you losing customers because there's no reason for them to come back? I help businesses build loyalty programs and CRM retention strategies that actually work.

With 15+ years managing Caribbean Airlines' Club Caribbean loyalty program (3,000+ members, tech rollout across 21 destinations), I bring real, hands-on experience not just theory. I'm a Certified Loyalty Marketing Professional (CLMP) with Distinction, hold an MBA, and I'm certified in Project Management (PMI), Data Analytics, and Contract Negotiation.

What I deliver:

Customer segmentation and journey mapping

CRM strategy and retention touchpoint planning

KPI dashboards and ROI projections

Retention campaign calendars

Marketing automation planning

My track record: 65% success rate on loyalty promotions, 90% KPI achievement managing 40+ staff, and experience mentoring 160+ team members in loyalty systems.

Whether you need a full loyalty program built from scratch or a CRM strategy audit, I bring both strategic thinking and operational follow-through. Let's build something that keeps your customers coming back.

  • AI growth tools

    • Airtable + AI
    • HubSpot AI
    • Make.com
    • Zapier

  • Industry

    • Restaurant
    • Recruitment
    • Travel
    • Logistics
    • Other

  • Target audience

    • New Customers
    • Existing Customers
    • Returning Customers

  • Costumer engagement channel

    • Email
    • Push notifications
    • Social media

  • Strategy goal

    • Customer Retention
    • Sales Growth
    • Lead Nurturing
    • Customer Segmentation

  • Business Stage

    • Small business
    • Startup
    • Entrepreneur

  • Business type

    • B2C
    • B2B
    • Personal brand

  • CRM & Retention platforms

    • Other

  • Service Focus

    • Loyalty Programs
    • Personalised Email Campaigns

Get to know Gillian Samuel

Gillian Samuel

Loyalty Program and CRM Strategy Consultant, 15 plus Years Experience

  • FromTrinidad and Tobago
  • Member sinceJul 2026

  • Languages

    English
Loyalty & CRM strategist with 15+ years managing Caribbean Airlines' Club Caribbean program (3,000 plus members, tech rollout across 21 destinations). CLMP certified (Distinction), MBA, PMI Project Management, IATA Contract Negotiation, Data Analytics certified. I help businesses design loyalty programs, build CRM retention strategies, and improve operational processes backed by real results: 65% success rate on loyalty promotions, 90% KPI achievement managing 40 plus staff. I bring hands-on delivery, not just theory. Let's build a program that keeps your customers coming back.

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