I will create your social media strategy and content plan

An audit evaluates your existing presence and identifies improvements. This service develops your broader direction: audience, positioning, messaging, platform roles, content pillars, publishing approach and implementation plan. A review of your current presence is included where relevant.

Instagram, Facebook, LinkedIn, TikTok, Pinterest and YouTube. Each selected platform counts toward your package allowance. Recommendations reflect your business, audience and production resources.

Each brief includes an objective, content idea, recommended format, suggested opening hook, outline and call to action. It gives you or your team a clear starting point for production. Full captions, slide-by-slide carousel copy, video scripts and finished designs are excluded.

They are totals per order: 12 in Basic, 24 in Standard and 36 in Premium. I allocate them across the selected platforms according to the strategy. Where an idea is suitable for multiple channels, I explain the recommended adaptations rather than counting identical copies as separate original ideas.

I review your materials, available analytics, public competitor activity and relevant publicly accessible sources. Audience recommendations distinguish evidence from assumptions that need testing. Customer interviews, paid research databases & access to competitors' performance data are not included

Premium includes quarterly priorities, key themes and relevant seasonal or launch opportunities for the year ahead. The detailed implementation roadmap covers the first 90 days. It is not a day-by-day calendar, and the 36 content briefs are starting material rather than a full year of finished posts

This is a strategy and planning service. Premium includes three reusable Canva templates, but ongoing writing, design, filming, publishing, community management and advertising are separate. You can implement the plan yourself or share it with your team.

Yes. We can build an initial strategy from your offer, objectives, audience hypotheses and available market evidence. I will identify assumptions and recommend what to test first. Please contact me before ordering if your product, audience or business model is still largely undecided.

A consolidated round of feedback to refine recommendations, clarify the plan or correct misunderstandings within the agreed brief. Changing the brand, target market, business model or selected platforms after the briefing may require a separate offer. Not guaranteed: follower growth, leads or sales.

Every package starts with a briefing call through Fiverr. Standard and Premium also include a presentation call before final delivery. Premium adds one 30-minute follow-up consultation, to be used within 45 days of delivery, to discuss implementation and any early data you provide.