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I will setup ga4 ecommerce tracking, google ads conversion tracking and consent mode v2
Data Integrity Engineer , E Commerce Infrastructure and Tracking Specialist
If your tracking drops, your indexing fails, or your product feed gets suspended, your revenue stops instantly. I’m Lucas Maur. I engineer the underlying technical architecture of high-performance e-c...
About this Gig
IS YOUR WEB ANALYTICS BROKEN, DROPPING DATA, OR MISSING CONVERSIONS?
With iOS privacy updates, ad-blockers, and strict European data rules, standard browser-based tracking misses up to 30-40% of your actual sales data. If you aren't using server-side tracking and Consent Mode v2, your Google Ads campaigns are optimizing blind.
I build resilient, airtight tracking architectures using Google Tag Manager (GTM) to bridge the gap between your web server and your marketing platforms. Whether you run a Shopify, WooCommerce, or custom React store, I ensure every dollar of your ad spend maps directly to clean data metrics.
What I will do for you:
- Create and configure Google Tag Manager (GTM) containers
- Implement GA4 Ecommerce tracking arrays (View Item, Add to Cart, Begin Checkout, Purchase)
- Deploy Google Consent Mode v2 (Basic/Advanced compliance)
- Configure Server-Side Tracking via Stape.io or Google Cloud
- Set up Google Ads Conversion Tracking with Enhanced Conversions (hashed customer data data-layer match)
- Fix tracking overlaps, duplicate transactions, and attribution gaps
Stop guessing your ROI. Message me today to audit your current tracking setup!
FAQ
Why do I need Google Consent Mode v2?
If you are running ads targeting users in the European Economic Area (EEA), Consent Mode v2 is mandatory. It dynamically adjusts how Google tags behave based on user cookie choices, keeping you legally compliant while protecting data modeled for your ad optimization.
What are the benefits of Server-Side tracking?
Browser-based pixels are routinely blocked by browser privacy tools (like Safari's ITP) and ad blockers. Server-side tracking processes data directly from your server to Google or Meta, ensuring 100% accurate conversion data and faster website page speeds.
Which e-commerce platforms do you support?
I regularly work across Shopify, WooCommerce, Magento, Shopware, Squarespace, and GoHighLevel. I can also build custom tracking routines for headless setups and React/Next.js single-page applications.
What do you need to start the project?
I will require access to your Google Tag Manager, Google Analytics 4, and Google Ads accounts, alongside standard collaborator access to your e-commerce website backend.
