I will create a distinctive brand identity and visual direction

L
lucyzaryan
L
lucyzaryan
Lucy Zaryan
create a distinctive brand identity and visual direction
Full Screen
create a distinctive brand identity and visual direction

About this gig

I help brands build distinctive, cohesive visual identities through strategic creative direction and art direction.

Every project begins with understanding your brand: its audience, positioning, personality and objectives. From there, I develop a clear visual direction that translates those ideas into a recognizable and consistent brand world.


Depending on the package, your project can include:

  • Creative direction and visual research
  • Moodboard and creative concept
  • Color and typography direction
  • Visual identity development
  • Brand applications
  • Visual style guide and guidelines


My approach combines strategy with a strong visual point of view. Rather than creating disconnected design elements, I focus on building a system that feels intentional, relevant and uniquely yours.


This service is ideal for new brands preparing to launch, as well as existing brands that need a clearer or more cohesive visual direction.

If you're unsure which package fits your project, feel free to message me before ordering.

  • Project type

    • Brand launch

  • Industry

    • Beauty & Cosmetics
    • Fashion & Apparel
    • Lifestyle
Delivery style preference

Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.

Get to know Lucy Zaryan

Lucy Zaryan

Brand Identity and Creative Director

3.7(3)
  • FromFrance
  • Member sinceSep 2021
  • Last delivery2 years

  • Languages

    English, French
I help brands build distinctive, cohesive visual identities that translate their positioning, personality and vision into a clear visual world. My work combines brand identity, creative direction and art direction. I begin with your audience, positioning and objectives, then develop an intentional visual direction and identity. Depending on your project, this can include creative direction, moodboards, color and typography systems, visual identity, brand applications and guidelines. The goal: a recognizable brand system that feels considered, consistent and uniquely yours.

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