I will automate marketing source to channels and category mapping

Italy

I speak English, Italian, Spanish, Polish

Marketing, Content, Ops, Attribution, Analytics, Data driven strategy

I help freelancers, small and medium businesses simplify marketing. With 20 years in marketing strategy, content planning, and analytics, I understand how complex it can be to keep marketing structur...
About this Gig

How often do your reports show unstructured traffic sources like google / cpc or facebook / social with no clear structure?


This Gig fixes that fast.


I transform raw marketing source/medium data into clean, standardized channels and categories (Organic, Paid, Owned, etc.), so your reporting is consistent, scalable, and decision-ready.


Just a clear attribution framework in Excel, you can plug into your dashboards or spreadsheets.


Pricing & Packages:

Basic: Ready-to-use source-to-channel template. No customization. 1 revision.


Standard: Customized mapping based on your setup (GA4, CRM, etc.). Includes revisions and optimized structure.


Premium: Advanced solution for more complex attribution needs. Includes 3 to 5 revisions, full documentation, and a training session.


Perfect for:

  • Cleaning scattered marketing data
  • Standardizing channel reporting
  • Improving attribution clarity
  • Building scalable dashboards
  • Aligning marketing & sales data


What you get is an excel file with:

  • Source Channel Category mapping
  • Standard + custom logic options
  • Clean, ready-to-use data structure
  • Additional documentation (Premium)

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