I will support you to defining your positioning, offer and target

Italy

I speak English, Italian, Spanish, Polish

Marketing, Content, Ops, Attribution, Analytics, Data driven strategy

I help freelancers, small and medium businesses simplify marketing. With 20 years in marketing strategy, content planning, and analytics, I understand how complex it can be to keep marketing structur...

About this Gig

I help you answering these 3 questions:

What exactly are you selling?
Who are you selling it to?
Why should someone choose you instead of an alternative?

Which translates into your positioning, target and offer. I will also provide you with a tag line, unique selling proposition and value proposition.

Format of the outcome: PDF.

The Gig will included a dedicated 1:1 call

Why this is important: because across developed markets, SMEs typically invest between 5% and 10% of their annual revenue in marketing activities. For many SMEs, this translates into tens or hundreds of thousands of euros invested every year to attract customers.

Before investing in marketing, businesses need precise answers to those 3 questions, to avoid amplifying confusion, instead of revenues.

The above is part of the basic offer.

Standard offer also includes the translation of your positioning into an opportunity map showcasing

each opportunity you have to initiate your marketing activities, ranked by impact and time required (030, 3090, 90+ days).
Risk log what could derail your plan, and how to mitigate it.

Premium offer also includes a basic audit of your marketing stack and your digital presence.