I will make your brand strategy from the start
Copywriter, Content and Social Media Manager
About this Gig
A brand is more than a name and a logo: it's a whole experience from the moment the audience discovers it, and it keeps living after the purchase. It's a story and a lifestyle, connecting with people in a way that makes them want to be part of it.
Now, if you need your brand to feel like this for your audience, but you're not clear about what it stands on, I'll help you define it.
Hi! I'm Lynn, a Digital Marketer with 8+ years of experience. I've always been focused on helping businesses from all sizes and areas to develop their personality, and communicate it with clarity, purpose and authenticity.
In this Brand Strategy, I create the conceptual and communicational guidelines for your brand, so its words and actions are aligned to its essence.
This can include:
- Brand Concept & Story
- Brand Reason Why, What & How
- Brand Values
- Brand Positioning Statement
- Target Audience
- Brand Characteristics & Pillars
- Brand Voice, Tone & Lexicon
- Brand Personality & Archetype
And other essentials, such as Business Name & Slogan options.
Are you ready to make your brand the main character? Let's get to work!
If you've got doubts, just check the FAQ below or contact me.
Industry:
Health & wellness
•
Retail & wholesale
Language:
English
•
Spanish
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
FAQ
What's exactly a Brand Strategy?
To me, a brand strategy works like brand guidelines, as it gives you a clear starting point on your own business; that way, you can sustainably develop it over time. When you know exactly what you stand for, it's easier to create a communication that stands out.
Which stage of my business is better to make a brand strategy?
If you're not sure about the basic aspects of your brand, like its concept, mission, vision and values, it's definitely the right moment to create a strategy, regardless of the stage your business is in right now (whether you're a small one or you're already established in the market).
Does this strategy work in case of rebranding?
It's recommended to do a strategy in case of rebranding, yes. Your brand pillars might have changed over time, so it's good to review all those aspects again and update them.
How do you deliver this brand strategy when it comes to files?
I usually deliver the strategy in 2 files: The PDF version with all the information in text, and a presentation made with your visual guidelines, where everything is shown in slides which makes it easier to read. If you choose the Brandboard extra, I deliver that file to you as well.
Is this strategy useful for my brand's objectives?
Yes! It's completely personalized for your brand and matches its area of expertise, target, short and long-term objectives.
Do you use AI in the making of the strategy?
I could use AI only for research purposes, to find specific information from different sources, but I never use it for writing. All your brand strategy is thought and made by me, and in case of highlighting information of a third party, I always quote the source so you can review it.
How do you create this strategy?
Along with research and experience, I work together with you to learn in depth about your brand: your goals, your story, your purpose through your business, your unique selling points, and more of course.
Can you create Business Name & Slogan options for my brand?
Yes, if you choose the Premium package, or select this as an extra in case you're choosing another package, I present you up to 5 options for business names & slogans, besides a brief description about them.
15 reviews for this Gig
| (12) | ||
| (1) | ||
| (1) | ||
| (0) | ||
| (1) |
Rating Breakdown
- Seller communication level
- Recommend to a friend
- Service as described
Sort By
M mannyharrell

United States
From the beginning of the project, we were in sync. Lynn was able to capture my ideas and create beautiful words that I could only dream of placing on paper. She went further than I expected by adding bells and whistles that just made the project even more breathtaking! I will definitely be working with her again and again. Thanks Again!!
Helpful?X 
xavier308

Puerto Rico
Súper atenta al detalle. Escucha las necesidades del cliente y tiene un gran potencial.
Helpful?M maziamonu

United States
Lynn was very communicative and delivered as described
Helpful?A azeemta

United Arab Emirates
Communicating our requirement to another person with texts is always impossible, but Seller has good communications skills and made it easy. She understood my requirement very well. From her job, I understand, she has done homework so to prepare my content better. It was nice to work with this seller.
Helpful?C 
cyberdappy

Nigeria
Effective and clear communication of deliverables.
Helpful?
15 reviews for this Gig
| (12) | ||
| (1) | ||
| (1) | ||
| (0) | ||
| (1) |
Rating Breakdown
- Seller communication level
- Recommend to a friend
- Service as described
Sort By
M mannyharrell

United States
From the beginning of the project, we were in sync. Lynn was able to capture my ideas and create beautiful words that I could only dream of placing on paper. She went further than I expected by adding bells and whistles that just made the project even more breathtaking! I will definitely be working with her again and again. Thanks Again!!
Helpful?X 
xavier308

Puerto Rico
Súper atenta al detalle. Escucha las necesidades del cliente y tiene un gran potencial.
Helpful?M maziamonu

United States
Lynn was very communicative and delivered as described
Helpful?A azeemta

United Arab Emirates
Communicating our requirement to another person with texts is always impossible, but Seller has good communications skills and made it easy. She understood my requirement very well. From her job, I understand, she has done homework so to prepare my content better. It was nice to work with this seller.
Helpful?C 
cyberdappy

Nigeria
Effective and clear communication of deliverables.
Helpful?
