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I will setup facebook capi with offline conversion tracking and CRM revenue integration
Musfika M.
Level 2
About this gig
Most Facebook CAPI setups stop at basic pixel tracking. I implement structured Facebook conversions API configurations with proper event deduplication and offline conversion integration.
If your setup relies only on browser-based tracking, data inconsistencies can occur. I configure Facebook CAPI with clean event ID deduplication, offline conversion tracking, and CRM integration to ensure reliable conversion signal flow across your ad account.
This implementation connects Facebook conversions API events with backend systems, allowing accurate offline conversion reporting and consistent event mapping between your website and CRM.
What I configure:
- Meta Pixel + Meta CAPI
- Facebook conversions API setup
- Event deduplication configuration
- Offline conversion tracking
- CRM integration
- Conversion signal validation and attribution review
This service is designed for agencies, e-commerce brands, Saas Businesses, and B2B funnels that require structured tracking infrastructure beyond a standard Meta Pixel setup.
Before implementation, I conduct a structured configuration review to ensure the Meta CAPI, offline conversion, CRM integration setup align correctly with your data stream.
Get to know Musfika M.
Musfika M.
Web Analytics and Attribution Architect
Level 2
- FromBangladesh
- Member sinceFeb 2025
- Avg. response time1 hour
- Last delivery1 day
Languages
English, French, German, Dutch
Hi, I’m Mushfika Mahjabin, a Web Analytics & Attribution Architect specializing in conversion tracking and product analytics. I help businesses implement reliable tracking for websites, mobile apps, and SaaS products.
My expertise includes GA4, GTM, UTM tracking, CRM attribution, server-side tracking, Firebase analytics, AppsFlyer mobile attribution, SKAdNetwork setup, and product analytics using Mixpanel, Amplitude, and PostHog.
I focus on building accurate tracking systems, user journey insights, and data-driven attribution to help teams measure performance and make better sales decisions.
My Portfolio
FAQ
What is the difference between Facebook Pixel and Facebook CAPI?
Meta Pixel sends browser-based events, while Facebook CAPI (Facebook conversions API) sends server or backend events directly to Meta. Using both with proper event deduplication improves tracking consistency.
Do I need offline conversion tracking?
Offline conversion tracking is recommended if you record conversions inside a CRM or backend system. It allows you to connect those events with your Facebook CAPI setup for more complete reporting.
What is event deduplication and why is it important?
Event deduplication ensures that the same conversion event is not counted twice when both Pixel and Facebook CAPI are active. Proper event ID configuration keeps data clean and consistent.
Do you provide CRM integration?
Yes. If you use a CRM, I can configure structured CRM integration to align conversion events with your Facebook conversions API setup.
Will this increase my ROAS?
This service focuses on technical configuration and tracking accuracy. Campaign performance depends on your offer, strategy, and budget management.
What access do you require?
Meta Business Manager access, ad account access, website or GTM access, and CRM access (if applicable) are required for proper implementation.
