1. Technical SEO Audit
Checks how well search engines can crawl and index the site.
- Crawlability & Indexation: Are all important pages accessible to search engines? Are there unnecessary pages being indexed?
- Site Speed & Performance: Page load times, Core Web Vitals, and mobile-friendliness.
- HTTPS & Security: SSL certificate implementation.
- Structured Data (Schema): Use of schema markup for enhanced search listings.
2. On-Page SEO Audit
Analyzes individual pages for content relevance and optimization.
- Keyword Usage: Titles, headings, and content alignment with target queries.
- Meta Tags: Title tags, meta descriptions, and header tags.
- Content Quality: Originality, depth, readability, and freshness.
- Internal Linking: Structure, anchor text relevance, and hierarchy.
- Image Optimization: Alt text, file size, and compression.
3. Off-Page SEO Audit
Evaluates authority and trust signals coming from outside the website.
- Backlink Profile: Number, quality, and relevance of inbound links.
- Toxic Links: Identifying harmful or spammy links that could trigger penalties.
- Brand Mentions & Citations: Presence in directories, news sites, and industry sources.