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Fiverr Pro
English
$
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I will create a winning SEO content strategy
Senior Copywriter and SEO Content Creator in the UK
I've been working as a copywriter for 15 years, but my affinity with the written word goes back much further than that. I started out as a newspaper journalist in the UK before moving to the retail se...
Vetted by Fiverr Pro
Malcolm Cox was selected by the Fiverr Pro team for their expertise.
Vetted for
Articles & Blog Posts
Case Studies
Email Copy
Press Releases
Product Descriptions
Sales Copy
Social Media Copywriting
Website Content
Writing Advice
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About this Gig
Having managed multiple blogs and websites over the years, I know what constitutes a killer content strategy.
The fact that I'm also a trained newspaper journalist simply sweetens the deal.
Spending time and money on your website content is great, but it could all be for nothing if you don't have the right content strategy in place.
That's where I come in.
Landing pages or blog posts, the choice is yours. Tell me where you'd like to focus my expertise, and I'll take the reins.
It all starts with industry and competitor research. Looking for the latest trends and developments in your industry uncovers the content opportunities that could enhance your organic traffic levels. The careful selection of keywords that reflect the right intent is just the icing on the cake.
I'm a brand storyteller, copywriter, SEO specialist, and former newspaper journalist. Who better to create a winning content strategy for your business?
Want an in-depth SEO-driven 90-day content plan for your website? Drop me a message!
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Clients I’ve worked with
Cendant Stem Cell Center
Health & Wellness
I helped this stem cell clinic with pages and more than 20 blog posts. The work required in-depth research and accurate referencing.
Oct 2021-Nov 2021
IGP
Ecommerce
IGP approached me to revamp the content on their landing pages. The task involved a significant amount of research, yet I had to explain technical and medical procedures in a way that was accessible to a general audience.
Aug 2022-Sep 2022
My Portfolio
FAQ
What is included in your content strategy service?
My premium content strategy service includes industry research, competitor analysis, audience research, SEO keyword research, content gap analysis, content recommendations, a content framework, measurable KPIs, and a tailored content calendar designed around your business objectives.
Is this service suitable for new websites?
Yes. Whether you're launching a new website or improving an established one, a content strategy helps ensure your content investment supports your long-term business goals and organic growth.
Do you create content as part of this service?
Only the strategy and post/landing page titles, I'm afraid. I also include social media post ideas with my top two packages. But I'm a copywriter and content writer, so I can do it all if that's what you need.
How do you choose content topics?
I use a combination of industry research, competitor analysis, audience intent, keyword opportunities, and business objectives to identify content that has the greatest potential to attract, engage, and convert your target audience.
What will I receive at the end of the project?
With my top package, you'll receive a detailed content strategy document that may include audience insights, content opportunities, competitor findings, keyword recommendations, content pillars, content frameworks, publishing priorities, and a content calendar.
Can you help improve my existing content?
Absolutely. If you have existing website pages or blog posts, I can perform a content audit and identify opportunities to improve performance, user engagement, search visibility, and content structure.
How do you measure content success?
Success metrics depend on your objectives. Common KPIs include organic traffic growth, keyword rankings, lead generation, engagement metrics, conversions, topical authority, and search visibility.
Do I need SEO for a content strategy?
Content strategy and SEO work best together. Effective keyword research helps ensure your content aligns with what your audience is actively searching for while supporting your broader business goals.
Why should I invest in a content strategy before creating content?
Without a strategy, content often becomes reactive and inconsistent. A well-defined content strategy provides direction, prioritises the best opportunities, aligns content with business objectives, and helps maximise the return on every piece of content you publish.
