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I will audit your ecommerce sales funnel to increase conversion
Principal Consultant Fractional CBO Scaling Strategist 16 Yrs Exp
Welcome to Manya Advisory & Consulting. > I am not a standard freelancer. I am a veteran Corporate Business Head and IIM Lucknow alumnus with ~16 years of experience driving P&L and category managemen...
About this Gig
Stop Burning Your Ad Spend on a Leaky Bucket. If your traffic is growing but your revenue is stagnant, you dont have a marketing problemyou have a Unit Economics problem. Most founders scale too fast before fixing the holes in their conversion journey.
I am a veteran P&L Leader and IIM Lucknow alumnus with ~16 years of experience. I have managed aggregate toplines exceeding INR 7,000 Cr and scaled conversion rates to 2X at Paytm. I don't just look at your website; I perform a forensic audit of your revenue operations to find exactly where you are losing money.
What This Forensic Audit Covers:
- Funnel Mapping: Analysis of homepage, search, and product page friction points
- Metric Deep Dive: Review of CAC, LTV, and M0/M1/M2 retention cohorts
- Leakage Identification: Pinpointing where users bounce in the middle and bottom of the funnel
- The Execution Playbook: 3-5 high impact experiments to run immediately to recover lost revenue
Purpose:
Sales Conversion
•
Customer Acquisition
•
Subscriber Growth
Website type:
E-commerce
•
Service-based
•
SaaS/Product
AI growth tools :
Make.com
FAQ
Do you implement the code changes or design the UI?
No. I operate as a Strategic Advisor. I provide the data-led "Surgical Roadmap" and the exact experiments your developers and designers need to execute to fix your Conversion Rate Optimization (CRO)
What data do you need to perform the audit?
For a standard audit, I need your website URL and a brief overview of your current Customer Acquisition Cost (CAC) along with access to your product analytics. For the Premium tier, read-only access to your analytics (Google Analytics/Shopify) is required to map your M0/M1 retention cohorts
Can this audit be used for a B2B or SaaS business?
Yes. While I have deep roots in Fintech and E-commerce, the principles of funnel management and unit economics apply to any digital-first business scaling from 1 to 10.
Why should I trust your audit over a standard marketing agency?
Most agencies focus on traffic. I focus on the P&L. Having owned a ₹1,200 Cr P&L at Paytm, I look at your business through the lens of an operator, not a creative
