I will develop brand strategy, define your icp, and create a strategic marketing plan


About this gig
Consulting Plans Overview
These consulting plans are designed to support small business owners who feel overwhelmed by marketing, lack clarity on what to focus on, and are tired of trying random tactics that don't deliver consistent results.
The goal is simple: clarity, direction, and a practical strategic plan so marketing becomes a tool to support your business, not another source of stress.
How the Consulting Works
My consulting approach is built on clarity before execution.
Instead of jumping straight into tactics, tools, or quick wins, we start by understanding:
- your business reality,
- your current challenges,
- where your strategy is misaligned,
- and what actually makes sense for your stage, budget, and goals.
From there, we identify strategic gaps and build a plan that aligns business goals, brand positioning, and marketing channels so every action has a reason behind it.
Each option offers a different level of depth and support, depending on how much guidance you need.
Get to know Maria Mollo
Marketing Strategist Marketing Manager
- FromAustralia
- Member sinceFeb 2026
Languages
English, Portuguese, Spanish
FAQ
Who is this service for?
This consulting is designed specifically for start ups, small business owners who are growing, feel stuck, or want to stop guessing what to do next. You don’t need a big team or a big budget, just the willingness to think more strategically to move forward with more confidence and more direction.
Do I need marketing experience or department to work with you?
No. Everything is explained in simple, practical language. The goal is not to turn you into a marketer, but to help you understand your business, your positioning, and your priorities so you can make better decisions, so you have more confidence to go to market more aggressively.
Will you execute marketing activities for me?
This consulting focuses on strategy, clarity, and direction. You’ll leave knowing what to do, why to do it, and how to prioritise. Execution can be done by us as well, or your internal team, a freelancer, or an agency, once the strategy is clear.
How is this different from hiring a marketing agency?
Agencies often focus on delivering specific services. This consulting focuses on thinking first, clarifying your goals, positioning, and strategy before you invest in execution. It helps you avoid wasting money on tactics that don’t fit your business.
I’ve tried marketing before and it didn’t work. Can this help?
Yes, this is exactly who this is for. Most marketing fails because there is no clear strategy, positioning, or alignment. This process helps you understand why things didn’t work and what needs to change before trying again.
What will I have at the end of the process?
Depending on the option you choose, you’ll receive: Clear strategic insights and recommendations Positioning and direction for your business A structured plan on what to focus on next Confidence to hire, brief, or manage marketing professionals effectively

