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Fiverr Pro
English
$
USD
I will create your brand content strategy and creative direction
Johnathan Pham
Level 2
About this gig
Your brand may already have a strategy. But when it is time to create content, everything becomes fragmented.
You post consistently, yet the message keeps changing. Ideas follow trends. Visuals look polished, but fail to build a distinctive perception.
The problem is not a lack of content. It is the missing bridge between strategy and execution.
I do not generate random topics or simply fill a calendar. I translate your brand direction into a repeatable system:
BRAND STRATEGY -> NARRATIVE -> CONTENT SYSTEM -> CREATIVE DIRECTION
Depending on scope, you may receive:
- Audience-aligned content direction
- Narrative and messaging angles derived from your positioning
- Content pillars and storytelling territories
- Strategic goals and idea directions
- Creative concept, mood, tone and visual direction
The result is a foundation that helps your team know what to say, why it matters, and how content strengthens one brand perception.
Built for founders, personal brands and growing businesses that want content to feel intentional, distinctive and strategically aligned.
Message me before ordering if your brand strategy is not yet clearly defined so we can ensure the right foundation.
Get to know Johnathan Pham
Johnathan Pham
Brand Strategist ,Insight, Positioning and Narrative
Level 2
- FromVietnam
- Member sinceDec 2019
- Avg. response time3 hours
- Last delivery2 months
Languages
English
A brand can be visible and still be unclear.
More content, better visuals or more campaigns won't solve a problem you don't fully understand.
I help founders uncover what's really holding their brand back — connecting customer insight, competition and brand context to identify root causes and strategic gaps.
From there, I turn insight into positioning, differentiation, messaging and narrative direction.
Because stronger brands aren't built by saying more. They're built by knowing what deserves to be said.
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FAQ
Do I need an existing brand strategy before ordering?
A clear brand strategy or business direction is highly recommended. If your positioning, differentiation or core message is still unclear, please contact me first. You may need Brand Strategy before moving into Content and Creative Direction.
How is this different from your Brand Strategy service?
Brand Strategy defines what your brand stands for, how it is positioned and why it is different. This service translates that foundation into narrative, content pillars, storytelling territories and creative direction.
Does this service include content creation or social media management?
No. This is a strategic direction service, not ongoing content production or account management. I provide the system that guides your writers, designers, creators or internal team.
Will you write captions, scripts or complete social media posts?
The core packages provide messaging angles and idea directions, not fully written content. If you need specific scripts, captions or execution support, please message me for a custom offer.
Is the strategy limited to Instagram?
No. The direction is built around your brand, audience and objectives—not one platform. It can guide content across Instagram, LinkedIn, TikTok, websites and other relevant channels.
What counts as a revision?
A revision refines the agreed strategic direction based on your original brief. It does not include changing the business, audience, positioning or project scope after delivery.
Package Basic — Content Direction
Core content narrative 3 content pillars Messaging angles Audience alignment 1 competitor reference 5–7 page strategic PDF 1 revision
Package Standard — Narrative & Content System
Everything in Basic Expanded narrative system 5 content pillars Storytelling territories Goals and idea directions Channel guidance 2 competitor references 10–15 page strategic PDF 2 revisions
Package Premium — Creative Direction System
Everything in Standard Full narrative and content system Creative concept Mood and tone direction Visual execution principles Brand decision filter Team-ready decision system 3 competitor references 16–22 page strategic PDF 2 revisions
Are the current prices final?
Introductory pricing: The current package rates are available for my first 10 brand strategy clients on Fiverr. After these initial projects, pricing will be revised to reflect the depth and scope of the work. Please refer to the package table for the rate currently available.
