I will setup conversion tracking via GTM for google ads and ga4 lead generation
About this Gig
Are your Google Ads optimizing toward the wrong conversions? I will set up
accurate lead generation tracking via Google Tag Manager so your campaigns
get the right signals and your CPL data is actually reliable.
Bad tracking means your Smart Bidding learns from bad data. I've helped
B2B clients significantly improve campaign performance simply by fixing
what was being measured.
What you get:
GTM container setup or audit of existing container
Google Ads conversion tracking for leads (forms, calls, demo requests)
GA4 event tracking with lead-focused custom events
Smart Bidding signal optimization (tCPA-ready setup)
Full testing and verification via Tag Assistant and GTM Preview
QA report confirming every tag fires correctly (Premium)
Works for: B2B service providers, consultants, SaaS, and any business
running lead generation campaigns on Google Ads.
To get started I need:
Access to your GTM container and GA4 property
Your website URL
List of conversions you want to track
Message me before ordering every setup is different.
FAQ
What access do you need?
GTM container access (publish rights), GA4 property access, and Google Ads account access if conversion tracking is included. No login credentials needed — I work via invite only.
My website is on WordPress / Shopify / Webflow — does that work?
Yes. GTM works on any platform. Just add one snippet to your site and I handle everything else.
Why does tracking matter so much for B2B lead gen?
Google's Smart Bidding optimizes toward whatever conversion you define. If you're tracking page views instead of actual form submits or calls, your campaigns optimize for the wrong thing — and your CPL suffers. Correct tracking is the foundation of every successful campaign.
Can you fix existing broken tracking?
Yes — if you already have GTM set up but suspect something is wrong, order the Basic package and describe the issue. I'll audit and fix it.
What's NOT included?
Dashboard creation in Looker Studio, ad campaign management, and server-side GTM setup are separate services.

