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English
$
USD
I will create and optimize your CRM strategy for customer retention
Max Kurcenko
About this gig
With over 12 years of experience in the iGaming industry, I help businesses increase customer retention, engagement, and lifetime value through data-driven CRM strategies.
My career has progressed from Live Dealer to VIP Customer Service Representative, Premier Customer Service Representative, VIP Customer Service Supervisor, CRM Executive, CRM Specialist, CRM Manager, and ultimately Head of CRM. This progression has given me a unique understanding of the customer journeyfrom delivering exceptional customer experiences to designing CRM strategies that drive retention, loyalty, and long-term growth.
Having worked directly with VIP and Premier customers, I understand the importance of personalized communication, customer satisfaction, loyalty programmes, and high-value player retention. I combine this operational experience with strategic CRM expertise to create customer journeys that deliver measurable business results.
Get to know Max Kurcenko
Max Kurcenko
I will audit and improve your CRM retention strategy
- FromLatvia
- Member sinceJul 2026
Languages
English, Russian, Latvian
With 12+ years in the iGaming industry, I help businesses improve customer retention, engagement, and lifetime value through data-driven CRM strategies. My experience spans from Live Dealer, VIP & Premier Customer Service, and VIP Customer Service Supervisor to CRM Executive, CRM Specialist, CRM Manager, and Head of CRM. Skilled in Optimove, Fast Track, Salesforce, Smartico, and Xtremepush, I create effective customer journeys, lifecycle campaigns, segmentation, automation, and VIP retention strategies that deliver measurable results.
