I will direct brand strategy and creative for premium campaigns


About this gig
Most brands sound like everyone else because nobody owns the vision.
I'm an Executive Creative Director with 25+ years and 150+ brand campaigns across wellness, biotech, retail, luxury, and entertainment. Telly Award winner. Built brands from $0 to $20M/month in two years. Anchored a $30M investment raise through brand strategy and product positioning. Repositioned a 30-year legacy brand for national TV and 20+ Publix retail locations.
What I do on your project: develop your brand strategy and positioning, build the visual identity system, write the brand voice and story framework, direct campaign concepts across video, print, digital, and web, and create the guidelines that keep everything coherent as you scale.
What makes this different: I've personally executed every craft I direct design, photography, cinematography, motion graphics, scripting, UX. I'm not a strategist handing you a deck and walking away. I sit at the table where decisions get made and live with the results.
Best for: founders and brands investing in long-term brand equity, not one-off content. Multi-year client retention is the standard here 7+ year average.
Message me to scope your brand build.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Misty Buzzacco
Brand Designer, Producer, Post Production, 10 Plus Years
- FromUnited States
- Member sinceMay 2016
- Avg. response time3 hours
Languages
English
My Portfolio
FAQ
What exactly do I get with each package?
Basic is a strategy session and roadmap — written deliverable, no design work. Standard adds visual identity direction and a 15-page brand guidelines starter. Premium is a complete brand system with 30+ page guidelines, motion direction, photography direction, and templates for digital, print, and s
Do you offer long-term retainers after the initial project?
Yes. Multi-year retainers are how my studio operates with most clients — 7+ year average retention. After the initial project, we can discuss ongoing creative direction, campaign work, or brand stewardship if it's a fit.
Do I need to have my business fully launched before working with you?
No. I work with pre-launch founders, early-stage brands, scaling businesses, and 30-year legacy brands repositioning for a new market. The approach adjusts to the stage.
What's your process?
We start with a discovery call to align on goals, audience, and competitive landscape. From there I deliver the strategy work first (positioning, voice, story framework), then move into visual identity if you're on Standard or Premium. Review cycles are built into each package. Final delivery includ
What if my project is bigger than the Premium package?
Message me before ordering. I'll scope a custom quote. Some brand builds (multi-product lines, international rollouts, ongoing retainers) are outside the standard package structure and need a custom agreement.

