I will setup google ads offline conversion tracking via ghl, crm, zapier

Google Ads only sees website activity — form fills, calls, page views — not whether a lead became a paying customer. Without OCT, Smart Bidding optimizes for leads that look good, not leads that close. OCT sends real revenue and deal-stage data back to Google Ads to fix this.

A GCLID (Google Click ID) is a unique ID Google Ads attaches to your ad's URL on each click. Capturing it with the lead's record lets you later tell Google Ads that click became a real sale. Without it, there's no way to connect an offline sale back to the ad.

No. Without a CRM, Basic covers a Google Sheets pipeline — log conversions manually in a shared sheet, and that data uploads to Google Ads. A CRM becomes necessary for automation (Standard+), since Zapier needs a CRM to trigger from.

Yes — GoHighLevel, HubSpot, Salesforce, Pipedrive at Standard. Zoho, Close, Monday at Premium (plus multi-CRM mapping). Using something else? Message me with the CRM name and whether it has Zapier — most Zapier-connected CRMs work, confirmed case by case.

Yes, if the call is logged in your CRM/sheet with a way to tie it to the original GCLID (e.g. a call-tracking number). The call must already be captured somewhere — this gig connects that data to Google Ads, it doesn't build call-tracking infrastructure from scratch (separate scope, message me).

Enhanced Conversions for Leads uses hashed data (email/phone) to improve match rates between offline conversions and the ad click, when GCLID alone isn't enough. Included in Premium. Different from web-based Enhanced Conversions (my other gig) — this is for CRM-sourced conversions.

Yes. Offline conversion uploads use hashed data where required (never raw PII sent unhashed for Enhanced Conversions), and I only request the access levels needed for the integration — not broader account access than the job requires.

Each package includes a debug pass and revisions per your tier (see Packages for the exact count). Ongoing support beyond the delivered scope — new conversion actions, CRM changes, additional stages — is a separate follow-up engagement; message me to discuss.