I will setup meta facebook pixel, conversion api, server side tracking by GTM

The Meta Pixel is code installed on your site that tracks user actions (page views, leads, purchases) and sends data back to Meta. This lets Meta's ad system learn who converts and optimize toward more of the same. Without it, campaigns optimize on guesswork instead of real outcomes.

Conversion API (CAPI) sends the same event data directly from your server to Meta, alongside the browser Pixel. Browser tracking alone loses 30-50% of events in 2026 (iOS 17, Safari ITP, ad blockers) — CAPI recovers that signal through a channel those restrictions don't block.

When both browser Pixel and server CAPI send the same event (e.g. a Purchase), Meta needs to know it's one action, not two. Deduplication uses a shared event ID on both copies so Meta counts it once. Without it, Meta over-counts and your optimization works off inflated numbers.

Event Match Quality (EMQ) is Meta's score for how confidently it matches an event to a real account — better matching means better optimization. Standard/Premium include EMQ optimization: hashed Advanced Matching plus combined Pixel+CAPI. Target is EMQ 8+, achievable once both are configured.

Yes. Server-side CAPI events aren't subject to iOS ATT opt-out restrictions, so Meta keeps receiving reliable data even as browser Pixel collection shrinks under iOS 17/Safari ITP. Standard/Premium set up that server channel; Premium adds Aggregated Event Measurement for iOS 14.5+ reporting.

Send a message through Fiverr before ordering, with your website URL and approximate monthly Meta ad spend — that's what I need to recommend the right tier. I'll respond with specifics before you place an order.

Delivery depends on the package: Basic 2 days, Standard 4 days, Premium 6 days. Express delivery is available on all tiers for an extra fee. Complex setups with non-standard data layers may need more time — confirmed with you before work begins, not discovered midway.

Yes. Every setup is verified in Meta Events Manager and Test Events before delivery. From Standard onward, server-side CAPI payloads are checked individually and EMQ scores reviewed to confirm the connection is actually contributing signal, not just technically connected.

Yes, 30 days of post-delivery support is included to address questions or adjustments once your setup is live.