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$
USD
I will audit and optimize your social media strategy
Meagan Swanson
About this gig
Posting consistently but not seeing the growth or results you expected? Not sure what's workingor what needs to change?
I'll personally audit your social media presence and provide actionable recommendations based on your business goals, audience, performance, and competitive landscape.
I have 10+ years of digital marketing experience, including leading global paid and organic social strategy for a multibillion-dollar corporation and consulting with B2B, B2C, SaaS, and eCommerce brands.
Depending on your package, I'll evaluate:
- Overall page/channel performance
- Paid & organic strategy
- Content, creative & messaging
- Engagement & audience growth
- Goals, KPIs & performance trends
- audience opportunities
- Competitor social strategies
- Platform-specific opportunities
- Paid + organic alignment
- Seasonal opportunities
- Prioritized next steps
This isn't an automated audit or generic checklist. I personally analyze your social presence to identify what's working, what's holding you back, and where your strongest opportunities are.
You'll leave with clear, practical recommendations you can actually use.
Get to know Meagan Swanson
Meagan Swanson
Digital Marketing Strategist and Consultant
- FromUnited States
- Member sinceJun 2026
Languages
English
I’m a digital marketing strategist with 10+ years of experience helping businesses build, fix, and grow their digital marketing programs.
My background ranges from spending 11 years in marketing at a $5B enterprise organization to consulting with businesses across SaaS, B2C, D2C, and other industries.
I’m equally comfortable getting hands-on inside an ad account as I am developing strategy, managing complex campaigns, leading teams, or presenting performance and recommendations to executives.
Need someone to look at the bigger picture—not just one campaign? That's where I do my best work.
My Portfolio
Other Social Media Marketing Services I Offer
FAQ
Do you audit both paid and organic social media?
Yes. If you're using both paid and organic social media, I'll consider how they work together as part of your overall strategy. The depth of the review will depend on your selected package and current social activity.
Which social media platforms can you audit?
My primary focus for this Gig is Facebook, Instagram, and LinkedIn. Packages cover 1–3 platforms depending on the tier selected. If you'd like another platform reviewed, please message me before ordering.
What is included in the competitor research?
I'll review relevant competitors to identify patterns and opportunities across areas such as content, messaging, positioning, engagement, platform use, and overall social strategy. Standard includes up to 3 competitors and Premium includes up to 5.
What does target audience research include?
I'll evaluate your target customer and how your social strategy aligns with that audience, including messaging, content, platform use, and potential targeting opportunities. Target audience research is included in Standard and Premium.
What is the seasonality calendar included with Premium?
The seasonality calendar identifies relevant seasonal moments, industry events, campaign periods, and content opportunities to help guide future social planning. It is customized to your business and audience rather than being a generic holiday calendar.
Will you create or post social media content for me?
No. This Gig focuses on auditing and strategy rather than ongoing content creation, posting, or community management. If you need implementation support after the audit, we can discuss a separate project.
Will you make changes to my paid social campaigns?
No. This Gig focuses on analysis and strategic recommendations. If your audit identifies paid campaign issues and you'd like me to implement changes, rebuild campaigns, or launch new campaigns, we can scope that separately.
Is this an automated social media audit?
No. I personally review your social media presence, performance, business goals, and available data. Your recommendations are based on what I find—not an automated score or generic checklist.
What will I receive when the audit is complete?
You'll receive a clear summary of my findings and actionable recommendations based on your selected package. Higher-tier packages provide a deeper strategic review, including audience and competitor research and additional planning recommendations.
Can we discuss the findings together?
Yes. You can add a 60-minute Social Strategy Call to your order for a 1-on-1 walkthrough of your findings, growth opportunities, priorities, and recommended next steps.
