I will set up optimove player segments, predictive marketing campaigns for your igaming


About this gig
Are you looking to boost your casino's Player Lifetime Value (LTV) and slash churn rates using Optimove's predictive brain?
In the hyper-competitive iGaming and online casino industry, generic blast marketing drops your Net Gaming Revenue (NGR). To maximize profit, you need hyper-personalized, behavior-triggered player journeys.
As a specialized iGaming CRM and Optimove configuration expert, I help casino and sportsbook operators unlock the full power of Optimove's predictive analytics engine. I will transform your raw player data into highly profitable, automated marketing machines.
What I Can Do For Your iGaming Platform:
- Advanced Player Segmentation: Group your players dynamically based on wagering behavior, RFM metrics (Recency, Frequency, Monetary), deposit frequencies, and game preferences (Slots vs. Live Casino vs. Sportsbook).
- FTD Conversion Flows: Build bulletproof onboarding streams that turn cold sign-ups into First-Time Depositors (FTDs) and repeat players.
- Churn Prevention & Re-activation: Identify "at-risk" player profiles early using predictive modeling and automatically trigger bonus/incentive drops before they burn out.
- VIP & High-Roller Nurturing
- Multi-Channel
Get to know Adekunle
Certified N8N, Zapier and HubSpot Workflow Automation Expert
- FromNigeria
- Member sinceAug 2025
- Avg. response time1 hour
- Last delivery10 months
Languages
English, German, Spanish, Arabic
FAQ
Do you provide the creative assets (email copy, banner designs)?
This gig focuses purely on technical CRM strategy, predictive mapping, player segmentation, and workflow setup within Optimove. However, I can upload and format your provided templates and creative assets into the journeys.
Do I need to have an active Optimove license?
Yes. You must have an active subscription with Optimove and API access to your Player Account Management (PAM) system or data warehouse for me to execute the setup.
Can you help configure workflows for Sportsbooks as well as Casinos?
Absolutely. The player journeys will be customized according to your vertical—whether that involves targeting slots players with free spins or sports bettors with live-odds match triggers.

