I will build your startup financial model, cash flow forecast and KPI dashboard
Fractional CFO, Controller, Cashflow, Budget, Forecast, Dashboards
About this Gig
Not sure where your cash is going or how long your runway lasts? I'll turn your numbers into clear decisions for your SaaS or e-commerce startup.
I'm a Chartered Accountant (CA), ACCA and ICAEW affiliate with 12+ years in FP&A and fractional CFO work, QuickBooks ProAdvisor and Xero Certified, with clients across the US, UK, UAE and Australia.
WHAT YOU GET
Unit economics: CAC, LTV:CAC, payback, churn (SaaS) or contribution margin, AOV, returns (e-commerce)
13-week cash forecast + 12-month scenarios
KPI dashboard in Google Sheets or Excel
Runway and burn multiple analysis
Investor reporting and fundraising readiness (Premium)
WHO IT'S FOR
SaaS and e-commerce founders with no finance lead, or preparing to raise or scale.
HOW IT WORKS
- Pick a package and complete my short questionnaire
- Share exports or read-only access to your data
- Receive your deliverables plus a walkthrough
- Get revisions until you're happy
Your data stays confidential, and an NDA is available. Message me first if you're unsure which package fits.
Investment Stage:
Seed
•
Series A
•
Series B
Industry:
E-Commerce
•
Marketing & advertising
•
Software
Target Country:
Global
Language:
English
My Portfolio
FAQ
What is included in your financial planning service?
My financial planning service includes 3–5 year integrated financial projections (P&L, Cash Flow, and Balance Sheet), revenue modeling, cost structure analysis, working capital planning, and scenario modeling (base, best, worst case). I also develop driver-based models tailored to your industry to e
How do you build accurate cash flow forecasts?
I build cash flow forecasts using direct and indirect methods, incorporating receivables aging, payables cycles, inventory turnover, debt servicing schedules, CapEx planning, and tax obligations. The model identifies liquidity gaps, burn rate, runway, and optimal funding timing to prevent cash short
Do you create customized budgeting models?
Yes. I design dynamic, flexible budgeting models including: Annual operating budgets Rolling forecasts (monthly/quarterly) Zero-based budgeting Department-level budgeting Variance analysis frameworks All models are fully formula-driven, scalable, and easy for management to update.
Can you support investor-ready financial projections?
Absolutely. I prepare investor-grade financial models suitable for fundraising, bank financing, and strategic planning. This includes revenue assumptions documentation, unit economics, contribution margin analysis, EBITDA projections, and key financial ratios. Models are structured for transparency
How do you ensure assumptions are realistic and defensible?
I use a data-driven approach combining historical performance analysis, industry benchmarking, trend analysis, sensitivity testing, and financial ratio evaluation. Each assumption is clearly documented, stress-tested, and aligned with your business strategy to ensure credibility with stakeholders.

