I will create a brand identity concept and creative direction

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M
mel_atlas
Melania C

About this gig

Do you have a brand idea, but you are not sure how to turn it into a clear and consistent identity?


I can help you define the creative direction of your brand so that it feels coherent, recognisable and aligned with the audience you want to reach.


My background is in Marketing, and I enjoy working on the strategic and creative side of branding: understanding the target audience, defining the brand personality, building a visual direction and creating ideas that can guide future content and communication.


Depending on the package, I can help with:


  • Brand positioning and personality
  • Creative direction
  • Moodboard and visual references
  • Colour and typography direction
  • Tone of voice
  • Target audience definition
  • Content and communication ideas
  • Social media direction
  • Tagline or messaging ideas
  • Presentation of the final concept


This service is ideal for new businesses, personal brands, startups, small companies or existing brands that need a clearer creative direction.


My goal is not to give you a generic template, but to understand your business and build a direction that actually makes sense for your brand.


If you are unsure which package is right for you, feel free to message me befor

Delivery style preference

Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.

Get to know Melania C

Melania C

Marketing specialist

  • FromItaly
  • Member sinceJul 2025
  • Languages

    English, Italian, French, German
I am a determined and empathetic professional with a background in Management Engineering and Fashion Marketing. I have gained significant experience in purchasing and logistics at Prada and Valentino, where I managed SAP systems, supplier relations, and order processing. I am a creative problem-solver who enjoys putting theory into practice.