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I will write your brand voice guidelines, tone of voice and messaging
About this Gig
Five people write for your brand. Customers hear five brands.
I write brand voice guidelines and tone of voice guides that make every caption, email, web page and pack line sound like one brand. Your team gets rules it can use from day one.
I bring 20 years of turning messy briefs into clear brand thinking, including work with leading consumer brands across Asia. I know how a voice holds up on a pack, in a feed and across markets.
What you get, depending on your package:
- Your brand story
- Clear voice traits
- Do's and don'ts
- Before-and-after rewrites of your own copy
- Tone of voice by channel
- Messaging pillars
Best for: founders and marketing teams at beauty, food, wellness and other consumer brands.
Not included: full website copywriting, logos or visual identity.
Not sure which package fits? Send me your brand and one piece of copy. I'll tell you which one I'd choose and why.
Industry:
Health & wellness
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Other
Language:
English
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
FAQ
Which package should I choose?
Basic suits a brand that needs a clear direction. Standard suits a team with several writers. Premium suits a launch, rebrand or a team writing with AI tools.
How is this different from an AI prompt or a template?
Templates give you adjectives. I start from your brand, audience and real copy, then give you rules and rewrites your team can apply.
Can you build a voice from scratch?
Yes. If you have no guidelines yet, I'll define your personality, story and voice from your positioning.
Can you work with an existing brand?
Yes. I'll review your messaging, find the inconsistencies and sharpen the voice without losing what people recognise.
Do you consider Asian markets?
Yes. I've worked across Asian markets. Tell me where you sell, and I'll flag where the voice needs to flex.
Can my team use this with AI tools?
Yes. Premium includes a voice prompt your team can paste into its AI writing tools.
Do you write the copy too?
This gig sets the voice and includes sample rewrites. Message me first if you need more copy.
What do you need from me?
Your brand, your audience and three things you've written. New brand? Tell me how you want to sound and name three brands you admire.
