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I will write positioning and messaging for your b2b saas or healthcare company
Michael Lock
About this gig
A buyer decides whether you fit in about 30 seconds. Positioning is what makes those 30 seconds land.
I spent 10 years in B2B product marketing, most of it in healthcare tech. I've built three marketing functions from zero and launched products past $8M ARR. The positioning docs I write get used by sales teams, not filed away.
What you get:
- A positioning statement your whole team can repeat
- Value props mapped to the buyers who actually pay
- Homepage messaging you can paste straight in
How it works: you fill out a short brief, I research your market and competitors, and you get a working document, with a live walkthrough on Premium. Two revision rounds included.
Best fit: B2B SaaS and healthcare companies, seed through Series B. Message me before ordering if you're not sure which package fits.
Get to know Michael Lock
Michael Lock
Product marketing consultant for B2B SaaS and healthcare
- FromUnited States
- Member sinceNov 2025
Languages
English, Spanish
I help B2B SaaS and healthcare companies figure out what to say and how to say it. Positioning, messaging, and the assets that carry them: landing page copy, sales decks, launch campaigns, and email.
Ten years in product marketing, most of it in health tech. I've built three marketing functions from scratch and launched products that grew past $8M in combined revenue. I write everything myself and I move fast.
Tell me what you're working on and I'll come back with questions, a plan, and a timeline.
My Portfolio
FAQ
What do you need from me to start?
A short brief: what you sell, who buys it, your top 3 competitors, and how deals happen today. Takes about 15 minutes. I send the questions as soon as you order.
Can you write the rest of my website or emails too?
Yes. Standard and Premium include homepage messaging. For full site copy add the 5-email sequence extra or message me and we'll scope it.
Do you sign NDAs?
Yes. Attach yours with your order requirements and I'll return it signed before you share anything sensitive.
