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I will redesign your logo and refresh your brand identity
Jenny Michelle
About this gig
Does your logo feel outdated, inconsistent, or no longer match the business you've become?
I will redesign your logo and refresh your brand identity while preserving the recognition and visual equity your business has already built.
This service is ideal for businesses that have outgrown an old logo, need a more modern appearance, or want their branding to feel cleaner and more professional without starting from zero.
Depending on your package, your refresh can include:
- Logo redesign or refinement
- Updated color palette
- Typography system
- Visual identity direction
- Logo usage and brand guidelines
- Brand style guide
- Social and marketing applications
- Professional mockups
I focus on thoughtful redesignnot change for the sake of change. The goal is to modernize your brand, improve consistency, and create a visual identity that feels relevant while retaining what already makes your business recognizable.
Send me your current logo before ordering and Ill recommend the right refresh level for your brand.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Jenny Michelle
Jenny Michelle
Brand Identity Brandbook Designer Logo Branding
- FromUnited Kingdom
- Member sinceOct 2025
- Avg. response time7 hours
Languages
English, German, Spanish
I’m a brand identity designer focused on creating clear, consistent, and professional visual systems for businesses. I design brandbooks, visual identities, brand guidelines, and brand kits that help brands communicate with confidence across digital and print touchpoints. My approach combines thoughtful design, consistency, and practical brand strategy to create identities that are memorable, flexible, and easy to use. I care about understanding the brand before designing, so every visual decision has a clear purpose.
FAQ
Q1. What is a brand refresh?
A brand refresh modernizes an existing visual identity without necessarily replacing everything. It can include logo refinement, color, typography and visual direction while maintaining recognizable brand equity.
Q2. Do you redesign existing logos or create completely new ones?
Both are possible. I can refine an existing logo or redesign it more substantially depending on your goals and the condition of the current identity.
Q3. Will my brand still be recognizable after the redesign?
Yes. The goal of a thoughtful refresh is to modernize the identity while preserving important recognition and brand equity where appropriate.
Q4. What do you need from me before starting?
Please provide your current logo, existing brand materials, business information, target audience, and examples of the visual direction you prefer.
Q5. Can you refresh more than just the logo?
Yes. Standard and Premium can include color, typography, visual identity and brand guideline work depending on the selected package.
Q6. Can you keep my existing colors?
Yes. Existing colors can be preserved, refined, expanded, or replaced depending on the goals of the refresh.
Q7. Can you modernize an old or low-resolution logo?
Yes. I can work from existing logo files and, where applicable, rebuild the artwork into clean scalable formats.
Q8. Do you provide source files?
Source/vector files are included in the Standard and Premium packages.
Q9. Can you update my brand guidelines after the redesign?
Yes. Brand style guide and brand guideline updates are available in the Premium package.
