I will setup meta pixel and shopify conversion API capi tracking for ecommerce

The Meta Pixel relies on the browser to send data, which gets blocked by ad blockers. The Conversion API sends data directly from your server to Meta. I set up both alongside GA4 ecommerce tracking to ensure your Shopify store never loses sales data.

Yes. Privacy updates restrict browser tracking. By implementing a server side setup via Google Tag Manager, we route the data securely from your Shopify server, recovering missing purchase data for both Meta Ads and Google Analytics 4.

I need Shopify collaborator access, which does not use up your staff seats and works on every Shopify plan, plus Facebook Business Manager access, and Google Tag Manager for the Premium package. I will guide you through granting each one step by step, and your store data remains confidential.

When running both the Facebook Pixel (browser) and Conversion API (server), Meta receives the same event twice. I set up unique Event IDs for proper deduplication, ensuring your data is accurate and not double-counted, which is critical for maintaining a clean Ads Manager.

By implementing GTM Server-Side tracking, I can send additional customer parameters (like hashed email or phone numbers) directly to Meta. This significantly increases your Event Match Quality score, helping Meta’s AI better attribute conversions and find your ideal customers.

Most Shopify tracking apps only set up basic CAPI without proper event deduplication, advanced parameters, or error handling. I implement CAPI at the code level with custom configurations that apps can't provide.

Absolutely. As a professional engineer, I follow strict data privacy protocols. I only access the tools necessary to configure the API and never share your data with third parties.

Browsers now block cookies. CAPI sends data from the Server (Cloud), which browsers cannot block. This recovers 30-50% of "lost" sales data.

Yes. Once your core GA4 and Meta tracking infrastructure is fixed, I can utilize my expertise in AI workflows to build custom automated systems that deliver your Shopify performance reports directly to you.