A cinematic, high-retention mini-documentary tracking tech history, focusing on founders Chad Hurley, Steve Chen, and Jawed Karim. The goal was to transform historical data and low-res 2005 media into an immersive narrative that maximizes viewer retention.
Creative Workflow:
- Story & Sound: Built a compelling arc from PayPal origins to the $1.65B Google acquisition. Used deep sub-bass drops, risers, and ambient soundscapes to drive psychological tension.
- Asset Restoration: Gathered archival clips and early photos, using AI upscaling to transform grainy 240p footage into clean, high-fidelity assets.
- Motion Graphics: Crafted 3D camera parallax effects on static images in After Effects. Implemented kinetic text presets and snappy transitions during dense data segments.
- Retention Editing: Optimized pacing by cutting on beat drops, adding stylized captions, and shifting visuals every 3 seconds to eliminate viewer drop-off.
- Style: Investigative Tech Doc (MagnatesMedia/Vox style) Deliverables: 1x 12-Min Documentary + 3x Promo Shorts.